Tuesday, August 25, 2020

Should I Stay Or Should I Go †English Essay (100 Level Course)

Should I Stay Or Should I Go †English Essay (100 Level Course) Free Online Research Papers Should I Stay Or Should I Go English Essay (100 Level Course) In the event that I was a resident of the city of Omelas, and saw the kid in the storage room, I would not leave. I don't perceive any great that could emerge out of leaving. The issue would even now exist in the city and I would have no place to go, and going no place alone doesn’t sound like a savvy activity. Be that as it may, simultaneously I wouldn’t simply remain in the city and do nothing about the youngster in the storage room. I wouldn’t continue carrying on with my life as I did before I saw the poor youngster secured a storage room. Seeing the ghastly circumstance in which the youngster needs to live would influence me in a manner that wouldn’t permit me to carry on with my life in the glad way that I recently lived in. I would attempt my best to support the kid with the goal that the individual could likewise carry on with a cheerful life. Most importantly, by what method can fleeing even start to take care of any issues? I don’t comprehend what the purpose of leaving is. On the off chance that you object to something you ought not simply leave. You should voice your assessment and attempt to make others see things the manner in which you do. Leaving wouldn’t be a smart thought on the grounds that the things that you are leaving will even now be the equivalent. In the event that I was in Omelas I would have tuned in to the crying and arguing of the youngster when it said â€Å"I will be acceptable, if it's not too much trouble let me out. I will be good!† The individuals of Omelas simply overlook the crying of the youngster, late around evening time it shouts and whimpers for help. How anyone could be so missing of sympathy that they would not help a small kid that is in so much agony is fantastic to me. They state that â€Å"they might want to accomplish something for the youngster, yet there is nothing they can do.† That is totally unsatisfactory. They can do a great deal for the child. They can remove it from the storage room, wash it, feed it, dress it, love it, and take careo f it. That isn't difficult for them to do. They state that on the off chance that they did every one of those things, at that point â€Å"the thriving and excellence and pleasure of Omelas would shrivel and be destroyed.† How would they realize that in the event that they never attempted to deal with the child. Where is the rationale behind that arguement? There is none. It has neither rhyme nor reason that there must be a child secured a storeroom for the remainder of the city to be cheerful. I can not the slightest bit value the contention that â€Å"assuring the joy of one would discard the joy of thousands.† For this explanation I would support the kid. When I perceived how slender, hungry, and alone the youngster was I would do as well as could be expected to support it. I am not an adherent of strange notions and the conviction that helping the youngster would cause the city a lof of agony is a sort of odd notion. Any individual that has even a tad of compasssion for different people would have a similar answer that I do. It is extremely unlikely that one could continue living the equivalent in the wake of seeing such a loathsome circumstance. On the off chance that I saw the kid and heard his weeps for help I could never be the equivalent. I was unable to live with myself on the off chance that I knew there was something I could do to support the youngster and I didn’t do it. All together for a city to be upbeat and free every resident should be dealt with similarly. This is anything but a quality that Omelas has. Regardless of whether it is just a single individual that is dealt with unjustifiably it ruins the picture of the city. On the off chance that I was there I would put forth a valiant effort to make the city I live the most ideal spot. I additionally wouldn’t leave since I would have no place to go. The individuals in the story that left completely left â€Å"alone, into the obscurity, and never came back.† Walking endlessly would not support myself, the kid, or the city. The main way I would even consider leaving is on the off chance that I was going to take the youngster with me, and that would not be leaving alone. Examination Papers on Should I Stay Or Should I Go - English Essay (100 Level Course)Personal Experience with Teen PregnancyThe Effects of Illegal ImmigrationComparison: Letter from Birmingham and CritoEffects of Television Violence on ChildrenBook Review on The Autobiography of Malcolm X19 Century Society: A Deeply Divided EraStandardized TestingCapital PunishmentHarry Potter and the Deathly Hallows EssayWhere Wild and West Meet

Saturday, August 22, 2020

The Flea Vs To His Coy Mistress Essays - The Flea,

The Flea Vs To His Coy Mistress Enticement has been the game generally played consistently, as guys endeavor to persuade and welcome females into their beds. In Marvell's To His Coy Special lady and Donne's The Flea, the speakers, propose a faults offer, which is so cleverly sponsored up by a liberalistic contention and is introduced to every female when the liberal solicitation has been declined. These contentions are intended to prompt musings of a lustful nature. The influences utilized by each are totally unique yet are organized completely for one reason. To corner or stunt the lady into saying Yes. Despite the fact that both arguements are supurb, Marvell's has a more pleasant, refined style to it. In To His Coy Mistress and The Flea, there is an epitome of exactly how sly men can be during the chase. The speakers, in the two sonnets, makes a humble however declinable proposal for sex to their lady of decision. Furthermore, upon dismissal, every male starts a familiar yet talk contentions on why the lady ought to acknowledge his straightforward proposal of energy. For Marvell, the contention was that there wasn't sufficient time left on the planet, also, that the lady ought to participate in guilty pleasure before it is past the point of no return. In any case, at my back I continuously hear/Times winged Charriot hustling near(lines 21-22). He additionally expresses the unpleasuarble thought of the worms making the most of her verginity rather than him. Proposing that on the off chance that she keeps on sitting around idly she will kick the bucket a virgin. at that point Worms will attempt/that long preserv'd Virginity:(lines 27-28). While Donne's contention spins around a figurative insect. Which as asserted by the speaker, speaks to his association with the lady in marriage, since the bug has taken blood from them both.It suck'd me first what's more, presently sucks thee/And in this bug our two bloods blended be(lines 3-4). What's more, since their bloods have just blended together, intercourse with him wouldn't be a wrongdoing and no respect would be lost in the event that she respects him.Though know'st this can't be said/A transgression nor disgrace nor loss of womanhood: (lines 5-6) In spite of the fact that anyway comparable the essence of the sonnets may be, the craft of enchantment utilized by every speaker is very extraordinary. The speaker in To His Coy Mistress appears to change his tone of influence quickly from verse to refrain. From the outset he is sweet, comming over as a man of honor and exaggerating what number of ages he would spent on a solitary piece of her life systems A hundred years ought to go to commend/Thine Eyes..Two hundred to love each bosom (lines14-15). At that point he significantly changes to state that the worms will take her in her grave and that she will free her magnificence and pass on. In The Flea, the speaker attempts to persuade the lady that they are one, since the bug has sucked both their blood and if she somehow happened to murder the bug, she would submit three sins by taking three lives, refering to his, hers, and the flea.And heresy three sins in slaughtering three(line18). This speaker is anyway sharp witted also, smooth. The lady executes the bug, demonstrating his convivtions to be bogus. He reacts be that as it may, by disclosing to her that she experiences bogus feelings of dread, in such a case that she looses her virginity to him, she despite everything has her respect. Just so much respect when thou yield'st to me/Will squander as this insects passing took life from thee(lines 26-27). These two one of a kind sonnets containing their disparities however over all more likenesses are engaging pieces for any peruser to view and tune in to the shrewdness speaker endeavoring to get his lady.

The Nature of the Illegal Trial of Jesus Article

The Nature of the Illegal Trial of Jesus - Article Example Subsequently, Jesus was surrendered and condemned to death. In any case, the most astounding and the shocking issue is that Jesus couldn't be charged under any of the common laws of either the Jews or the Romans that could vouch His death penalty. The specialists respect that the whole preliminary procedure to be absolutely out of line and an insignificant eye †wash. As indicated by numerous individuals of the exploration researchers, it was preplanned that Jesus would be murdered more due to political reasons as opposed to strict causes yet the leaders of the locale could do as such without a preliminary as in light of the fact that the overall population was unfriendly towards those in powers as they have slaughtered John the Baptist with no significant charge. Subsequently, the whole arrangement of show with respect to the preliminary of Jesus was sorted out and it had entire part of dishonest procedures and happenings. This investigation delivers the untrustworthy preliminary of the Lord in the light. So as to comprehend the work, life and the execution of the Lord Jesus, it is judicious that the examination starts with the conversation of the social and political state of those occasions in the regions of Jerusalem. Jerusalem used to be an autonomous state transcendently Jewish and run by Hasmonean line of consecrated clerics until in 63 B. C. at the point when it was vanquished by General Pompey of Rome and brought under the domain of the Roman Empire. The Roman appointed the specialists of administering of the state to the devout clerics of the sanctuary and from that point forward their won two arrangements of rules in the area; one being the Jewish strict laws and the other was the Roman laws. The rulers for example the devout clerics started to serve the double interests in particular the political interests of the Rome and the strict interests of the Jews. The standard of the Romans through Jew consecrated clerics in the regions of Palestine prompted discontent among the masses of the locale due to a few policy driven issues like the cruel guidelines of tax assessment, the laws of

Friday, August 21, 2020

National Health Service - United Kingdom Essay Example | Topics and Well Written Essays - 4000 words

National Health Service - United Kingdom - Essay Example The methodology of the NHS shows restraint driven. The subtleties of administrations did by the NHS are schematically given in a chart gave on the site of the association which at Figure 1. The NHS has a three layered key structure. Along these lines at Tier 1 is the zenith body of the Department of Health, UK which gives subsidizing, directional help and other related capacities. The Strategic Health Authorities are intended to oversee and improve nearby administrations, while the Primary Care Trusts or PCTs survey neighborhood needs and sort out consideration. The arrangement of human services has been separated into two stages. Stage 1 is giving essential consideration which includes benefits as that of GP Practices, Dentists, Opticians and drug specialists, etc. NHS Direct is additionally a piece of Primay Care. Optional Care caters for crisis and dire consideration and is given by different trusts, for example, the rescue vehicle trust, NHS trust, mental consideration trust and care trusts. A nitty gritty study of the NHS is being completed according to succeeding sections to give a superior knowledge into its working and reasonableness for selection of the recomme nded model of e administration. NHS is supposed to be a patient driven association, therefore patients are furnished with devoted consideration. Anyway there is a general protest this is subject to the zone in which they live, accordingly those in moderately distant get considerably less help than those found midway close to unmistakable spots. Endeavors are likewise being made for more noteworthy inclusion of patients by urging them to settle on their own decisions, redesigning them as accomplices in the framework to help wellbeing experts and encourage dynamic through discussions and establishment trusts. This has expanded in more prominent effort to patients.2 Guaranteeing Safety of Patients and Professionals There is a serious need to guarantee that patients are guaranteed that the consideration they get is sheltered and the most ideal. The staff additionally has backing of the framework. This empowers accomplishing high caliber of wellbeing administration, receptive to the necessities of the individuals and gives the association and the individuals who are working inside, opportunity and backing to work with certainty. Various inititatives have been taken to accomplish this to incorporate the Star Rating framework at the national level and urging staff to out report, unfavorable episodes. This is finished so as to bring out examination and offer data all through the framework. Detailing forms at the neighborhood level are advanced with clearness and for making an arrangement of, clinical administration. Understanding Choice The way to understanding fulfillment in the NHS shows restraint Choice. This gives them power over arrangement dates and time to suit their work and family duties. There is likewise a decision of spot of treatment, of choosing an emergency clinic where most ideal treatment is accessible, with constrained holding up list and proper accessibility of pros. This likewise guarantees emergency clinics go after patients by improving their administrations and thus offer better support to patients.3 Data Data is the way to giving patients the decision to all viewpoints, which have been expressed above, be it

Monday, August 10, 2020

Too Many Stars at GCSE

Too Many Stars at GCSE The OE Blog The examination board AQA created a furore this week when they announced a new “super grade” for GCSE examinations; an “A* with distinction”. The grade is initially only due to be introduced in the subject of further maths, but experts have argued that it might quickly pave the way for new super grades in other subjects too, creating an “impossible standard” and leaving even A* students feeling like failures. “Follow My Leader” Buckingham University education expert Professor Smithers pointed out that in the field of education standards one subject is likely to quickly follow another, saying “I am quite sure that young people not taking further maths might want to get an A* with distinction, so it could start a trend”. He warned that the introduction of this “super grade” across the board could have the ironic and damaging effect of “turning the A* into a kind of failure”, as even extremely highly achieving students could be left feeling disappointed if they did not achieve the highest possible mark. “Different Rules” However, a spokesperson for AQA defended the new grade by pointing out that the further maths qualification is distinct from other GCSEs. She stressed that it was subject to “totally different rules” and that there were no plans to introduce the same system for any other GCSE or A Level examinations. But as university admissions procedures become tougher and competition for places rises year after year, there are fears that these sorts of elite “super grades” could be introduced to help top universities like Oxford and Cambridge hand pick the brightest students from thousands of high-achieving candidates. Academic drones However, it might be strongly argued that by selecting only those students who achieve almost 100% in their examinations, elite universities risk recruiting a bright but blinkered group of students whose ability to learn ‘parrot fashion’ and jump through exam hoops may outweigh their academic flair or capacity for individual inspiration. It is often claimed that the students who perform very highly in examinations are actually less original and brilliant than those who take more risks, think outside the box, and still achieve respectable A grades. However perhaps these will no longer be enough to guarantee university entry. Class Prejudice Another concern is that the introduction of extremely demanding elite grades may create further discrimination against pupils from state schools in an already biased system. It is well documented that private school students are better drilled to satisfy the specific assessment objectives of the various examination papers, giving them an extra advantage in a system that places a huge amount of importance on jumping through academic hoops. Bright state school students, on the other hand, are often penalised for a lack of familiarity with the style and format of the exam, even if their intelligence and ability is actually very high. Historically the most elite UK universities have claimed that their rigorous interview process allows them to identify and make allowances for such pupils, but there is a risk that even this concession may be lost if they begin to rely too heavily on constricting elite “super grades” in their selection criteria.

Friday, June 26, 2020

About Unfair Unemployment - Free Essay Example

At the beginning of Barbara Ehrenreichrs book The (Futile) Pursuit of the American Dream, Ehrenreich mentions issues such as blue-collar and white-collar unemployment and the issues they raise. She sets aside blue-collar, not saying that it is less important than white-collar, to talk about white-collar unemployment and how it cant be as easily ignored as blue-collar since it is so common today. She talks about how white-collar employment comes with many troubles for the employees, like being overworked or over-employment (Ehrenreich, 263). Ehrenreich goes on to talk about the economic decline in the year 2001, leaving a large amount highly credentialed and experienced people out of work (Ehrenreich, 262). Barbara Ehrenreichrs theory of white-collar unemployment and how it may be more brutal than blue-collar unemployment is extremely useful because it sheds light on the difficult problem that even if someone is highly educated, have the right experience and earned his or her high-rank employment status, or have done everything the right way doesnt mean that he or she wont be laid off unexpectedly, and itrs very unfair, economically and psychologically. Most of the time, people think that when they have a job they dont need or want to think about whether or not they will have a job tomorrow because it can cause unwanted stress. Steve Crabtree, writer of the article In U.S., Depression Rates Higher for Long-Term Unemployed, he writes unemployed Americans are more than twice as likely as those with full-time jobs to say currently have or are being treated for depression ?†? 12.4% to 5.6% respectively, (Crabtree). Ehrenreich states, you dont, in other words, have to lose a job to feel the anxiety and despair of the unemployed (Ehrenreich, 263). Barbara Ehrenreichrs point is that even when an individual may have a job, the fear of someday being unemployed will always be stuck in the back of their mind because it will always be a possibility. According to Ehrenreich, throughout the first four years of the 2000s. . . the mighty and the mere midlevel brought low, ejected from their office suits and forced to serve behind the coun ter at a Starbucks, (Ehrenreich, 262). The essence of Ehrenreichrs argument is that no matter how high someone is ranked in his or her job, they can be unexpectedly laid off. Even when somebody believes that he or she has a secure job, there will always be a chance that the employer will not be able to employ some of the workers anymore, and when it comes time to be laid off, its not up to anyone but the employer who will be terminated. When people talk about the American Dream itrs commonly thought of as them owning their own home, having a preferred amount of kids, owning their own car, and possibly even a pet or two. Surprise termination isnt part of the American Dream. It doesnt matter if the person being terminated is a blue-collar or a white-collar employee, once they are terminated the severance pay given is most likely not enough for them to run their American Dream household. It is very hard to be able to adjust quickly after losing your income. In Ehrenreichrs view, while blue-collar poverty has become numbingly routine, white collar unemploymentâ€Å"and the poverty that often results†remains a rude finger in the face of the American Dream, (Ehrenreich, 261). In other words, Barbara Ehrenreich believes that the poverty that follows unemployment tends to ruin an individualrs hope to live the American dream. In an interview between the author of the book The Tumbleweed Society: Working and Cari ng in an Age of Insecurity, Allison Pugh and Deseret News, Pugh herself says, partnerships dissolve and reform much more rapidly than they did 50 years ago . . . 20% of marriages will end in 5 years, (Pugh). Since job insecurity commonly leads to some sort of family disruption, such as divorce or finical poverty among the family, it makes it hard to follow the path to the American Dream (Pugh). A lot of the time the people suffering from blue-collar unemployment they are accused of making bad choices meaning they didnt go out of their way to get a higher education, choosing to postpone marriage, or waiting to bear offspring. Matthew Fifolt mentions in his article called Paying the Price: College Costs, Financial Aid, and the Betrayal of the American Dream about the author Sara Goldrick-Rabrs book Paying the Price: College Costs, Financial Aid, and the Betrayal of the American Dream Goldrick-Rab frames access to higher education as a right, and observes that without a higher education credentials, individuals are systematically out of nearly every decent paying job opportunity,(Fifolt). Ehrenreich herself writes, distressed white-collar people cannot be accused of the fecklessness of any kind; they are the ones who ?did everything the right' (Ehrenreich, 261). In making this comment, Ehrenreich urges people to notice that white-collar workers who got the higher education, possibly getting more than one degree, and maybe even waited to start their families, cant be accused of making bad choices because it seems that they have done everything right. According to Pugh in an interview with Deseret New, affluent people were raising their kids to be flexible, to take advantages of opportunities, low-income people were raising their children to brace themselves for bad news and inevitable hardships, (Pugh). Referring to a poll she had done on children she had done or her book The Tumbleweed Society: Working and Caring in an Age of Insecurity to figure out the outcome of blue-collar and white-collar parents offspring. A lot of the time, when white-collar unemployment occurs, it is due to the company choosing to downsize, meaning that they have decided to let some employees go, most of the time itrs the employees that they dont find an important member or a vital piece of making the company successful. In short, the rise in unemployment is unfair. Being laid off from a well-paying job can cause a lot of stress and emotional damage to the person that is being let go. They have to find a way to change their, possibly, once lavish lifestyle to accommodate their new income, that income either being paid by unemployment or a lesser paying job. Most even chose to wait on living their life until they get advanced educations and a high paying job so they know that they can support themselves, whatever lifestyle they plan on living, and maybe even support a family. Having to deal with the stressful idea of maybe one day being unemployed with some sort of baggage to take care of can cause psychological issues, not just financial.

Saturday, May 23, 2020

15 Quotes to Help You Survive the Holidays With Kids

Holiday vacations hold a special meaning for all of us. Some think of parties, a Bahamas cruise, or visiting grandma. But what if holidays spell kids-at-home-running-riot? Erma Bombeck said, Being a child at home alone is a high-risk occupation. If you call your mother at work thirteen times an hour, she can hurt you. Here are more funny quotes about holiday vacations. Erma Bombeck: No self-respecting mother would run out of intimidations on the eve of a major holiday. George Carlin: Marry an orphan: youll never have to spend boring holidays with the in-laws. Alice Cooper: The two most joyous times of the year are Christmas morning and the end of school. Roger Bannister: Our concept of a family holiday was going to a guest house in the Lake District or Wales where walking was part of the holiday. Kylie Minogue: I have had a holiday, and Id like to take it up professionally. Frank Tyger: When you like your work every day is a holiday. George Bernard Shaw: A perpetual holiday is a good working definition of hell. Sam Ewing: Vacation: Two weeks on the sunny sands - and the rest of the year on the financial rocks. George Carlin: The other night I ate at a real nice family restaurant. Every table had an argument going. Philip Andrew: To many people, holidays are not voyages of discovery, but a ritual of reassurance. Earl Wilson: A vacation is what you take when you can no longer take what youve been taking. Elbert Hubbard: No man needs a vacation so much as the person who has just had one. Kenneth Grahame: After all, the best part of a holiday is perhaps not so much to be resting yourself, as to see all the other fellows busy working. Dave Barry: The best time to go (to Disney World), if you want to avoid huge crowds, is 1962. Raymond Duncan: A lot of parents pack up their troubles and send them off to summer camp.

Monday, May 18, 2020

Case Analysis Electronic ( E ) Version Essay - 985 Words

Assessment Summary Case Presentation Format Electronic (E) Version Identifying Information: Patient is a 49-year-old single African American male. He has a bachelor’s degree and currently working part-time. Patient currently resides in Pitt County and lives with his biological mother. Appearance (e.g. overweight, dresses appropriately, etc.): Patient’s weight appeared to be appropriate for age and height. Patient was well dressed. Patient’s grooming appeared unkempt. Client was attentive and cooperative with counselor during session. No physical stigmata. Benefits (Food Stamps/SSI/Medicaid/VA): Patient denied receiving any benefits. History of Presenting Problems: Patient reported having a chronic history of substance use and failed treatment attempts. Patient reported an extensive legal history and is currently on probation due to substance use. Patient reported that he started using heroin at the age of 25 and cocaine at the age of 30. Patient reported multiple failed treatment attempts. Patient reported two previous treatments at Walter B Jones, two previous detox attempts at PORT, and one treatment attempt with PORT OTP. He reported his last treatment attempt (OTP) was approximately 10 years ago. Family-of-Origin History: Patient reported he grew up in Pitt County. Patient reported he is currently living with his biological mother. He reported his biological father has not been present in his life. Patient reported having 4 other siblings. Medical: PatientShow MoreRelatedSecurity and Payment Issues Faced by e-commerce Business in the Hospitality Industry978 Words   |  4 Pagesviolations and cyber-attacks to e-commerce systems especially in the hospitality industry. â€Å"In 2011, Trustwave SpiderLabs conducted 42 percent more data breach investigations than in the previous year. More than 85 percent of these data breaches occurred in the food and beverage, retail and hospitality industries.† (Savitz Percoco, 2012). 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Tuesday, May 12, 2020

Ford and Toyota Case Study Essay - 3959 Words

1a.Describe the history of Ford, its current business, operating sectors, and reportable segments. Ford Motor Company was incorporated in Delaware in 1919. They acquired the business of a Michigan company, also known as Ford Motor Company, which had been incorporated in 1903 to produce and sell automobiles designed and engineered by Henry Ford. They are one of the world’s largest producers of cars and trucks. They and their subsidiaries also engage in other businesses, including financing vehicles. They have two operating sectors: automotive and financial services. Within these sectors, their business is divided into reportable segments based upon the organizational structure that they use to evaluate performance and make decisions on†¦show more content†¦2a. What is the purpose of the Form Def 14A? A proxy statement is a statement required of a United States firm when soliciting shareholder votes. This statement is filed in advance of the annual meeting. The firm needs to file a proxy statement, otherwise known as a Form DEF 14A, with the U.S. Securities and Exchange Commission. This statement provides important information and is useful in assessing how management is paid and potential conflict-of-interest issues with auditors. 2b. What does â€Å"Def† stand for? â€Å"Def† stands for â€Å"definitive proxy statement†. 2c.What types of information does a proxy contain? According to Ford Def 14A: â€Å"A proxy is another person that you legally designate to vote your stock, if you designate someone as your proxy in a written document, that document also is called a proxy or a proxy card.† The proxy discloses important information about issues to be discussed at an annual meeting, lists the qualifications of management and board members, serves as a ballot for elections to the board of directors, lists the largest shareholders of a companys stock and provides detailed information about executive compensation. 3a. 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They produce a wide range of vehicles that are sold around the world, and based on sales, they are the fifth largest automobile manufacturing company in the world (David David, 2017). This paper is a case study of the external factors that affect the Ford Motor Company’s strategic planning. It will use three tools to analyzeRead MoreLearning to Lead at Toyota1601 Words   |  7 PagesI. Executive Summary Toyota is one of the world’s largest car manufacturers which have a better approach on developing their product and management’s quality, reliability, productivity, cost reduction, sales and market share growth, and market capitalization. It is one thing to realize that the Toyota Production System (TPS) is a system of nested experiments which operations are constantly improved also known as Kaizen. It is another from TPS to have an organization in which employees and managersRead MoreToyotas Recommendation Response At The Worlds Largest Automobile Manufacturer1566 Words   |  7 PagesQ3: Toyota s recommended response to Volkswagen s ambition of becoming the world s largest automobile manufacturer, based on the analysis of current market trends, would be to somewhat disregard them, rather they should focus on developing their own competitive advantages that allowed them to achieve the title of market leader. Volkswagen plans to grow in Chinese and Indian markets (De Moraes, 2016). They also aim to double sales in America by 2018 (Kresge and Weiss, 2015), by following theirRead MoreMarketing Case Study : The Ford Fiesta Case1497 Words   |  6 PagesThe Ford Fiesta Case Study analyzes Ford’s reintroduction of a B segment car, the Ford Fiesta. In early 2009, Ford initiated a marketing campaign known as â€Å"The Fiesta Movement† to generate brand awareness prior to the car’s launch in 2010, launching one the world’s first solely social media driven campaigns. The case overview reviews the question Ford was forced to answer, â€Å"How to re-enter the type B car segment?† At the time, Ford was known publicly for the F series truck lines, who ranked top amongstRead MoreFord Motor Company Swot Analysis Essay1549 Words   |  7 PagesFord Motor Company SWOT Analysis Introduction Ford Motors is an American based company that was founded over a century ago back in 1903. Ford Motors is one of the most leading automobile manufacturers in the world and according to Forbes the company was the seventh largest car manufacturer in 2014. Ford Motors largely deals in the manufacture of passenger cars and light commercial vehicles and their production amounts to millions every year. Ford Motors operates around ninety manufacturing plantsRead MoreFord Pinto Case Study Essay797 Words   |  4 PagesAmanda Nevill Pinto Case Study February 6, 2012 1. Put yourself in the role of the recall coordinator for Ford Motor CO. It’s 1973, and field reports have been coming in about rear-end collisions, fires, and fatalities. You must decide whether to recall the automobile. A. Identify the relevant facts. In August of 1978 three teenage girls were driving a Ford Pinto and were struck from behindRead MoreStrategic Choices Made by Toyota706 Words   |  3 PagesStrategic Choices Made By Toyota Module 4-Case Study [Pick the date] Student Name Back in 1980s, Micheal Porters coined his four generic strategies which provided a new and extensive frame of looking at the way companies are operating and can gain competitive advantage over their rivals by using strategies best fit for their culture and industry structure. Porter suggested that a firm can gain a major market share by either having a cost leadership strategy, product differentiation orRead MoreEssay on Ford Hybrid775 Words   |  4 PagesPaper # 2 Ford Hybrid 09/13/2012 Abstract Which stages of the project life cycle are evident in the case study? Did Martens select the right two project managers in Patil and Wright? What are toughest challenges faced by the project manger’ during a high visability and high risk project? Would you like to have been involved with the Ford Escape Hybrid project? Paper # 2: Ford Hybrid The Ford Escape Hybrid program was the midterm step of the company’s steps of sustainability. TheRead MoreCase Study Toyota Motor Corporation Australia1739 Words   |  7 PagesASSESSMENT 3: Evaluation of business case Introduction and Summary of case study Introduction This report will critically examine a particular case of Toyota Motor Corporation Australia. The report provides a brief summary of the study and aims to identify and apply a set of criteria to evaluate Toyota’s possible decision in the adverse external environment, as well as make recommendations for a course of action in short-term and long-term based on the analysis of the external environment, the market

Wednesday, May 6, 2020

Organizational Culture Values - 653 Words

An essay on Organizational Culture Values Alignment between different values It is very important in any professional organization that the values of workers are aligned with that of the organization. In this reference the values of nurses hold a specific importance since it serves humanity and therefore its alignment with its organization is crucial for patient outcomes. Usually the values of any firm depends on things such as networking, educational opportunities provided to its employees, professional and personal growth and so on. Similarly, the values of nursing depend on things such as its technical skills, scientific knowledge and specific human values. It has been commonly seen that nurses who are working under any organization are helped by it so that they can perform a better duty, a great nurse is known to be compassionate, empathetic, selfless, self-aware and someone who is technically strong having a thirst for knowledge. All of this can be achieved if the resources of the organization such as networking and educational opportunities are wisely organized according to the requirements of the nurses. The result would be better healthcare for all, better communication which is key to finding out roots of many problems and the overall increase in a patients trust in the nurse itself. Effective communication techniques There are many techniques of communication which can be used to overcome different challenges at workplaces such as the promotion ofShow MoreRelatedOrganizational Culture Is The Key Values, Beliefs And Attitudes Shared By The Members Of An Organization1121 Words   |  5 PagesOrganizational Culture: Organizational Culture is the key values, beliefs and attitudes shared by the members of an organization. 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Ethics areRead MoreOrganizational Culture And Employee Value System1615 Words   |  7 Pages Analysis Adopting Organizational Cultural Coming straight from training to Cloths and Accessories (CA) store located in Vitoria, David clearly failed to understand organizational culture and employee value system. He should have picked up the cue from former store manager, Douglas Fischer, â€Å"to know his team before introducing any change†. Organization, just like countries have their own culture and values (Cable and Judge, 1996), David was apt in observing that employee were not smiling, mannequinsRead MoreOrganizational Culture And Values On Strategic Leadership Essay4412 Words   |  18 PagesCourse Date Organization’s Ethical and Value-Based Approach to Leadership Impact of the Organization’s Culture and Values on Strategic Leadership Organizational leadership and culture has been a major issue in today’s highly structured organizations. 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Hershey’s Entry Into Turkey Free Essays

Turkey is a country poised between Asia and Europe. This country of 71 million people is crucial to economic developments as it lies between producers and consumers, supply and demand. While seen as a bridge between the East and West, this majority Muslim country is also torn between both worlds. We will write a custom essay sample on Hershey’s Entry Into Turkey or any similar topic only for you Order Now Its secular government has a long history of struggles between those who feel their country’s identity lies in the Middle East, those who desire full accession to the European Union (EU), and all those in between. The Turkish government’s main foreign policy goals are to make Turkey an integral part of the European Union The Turkish government has, in recent years, worked on reforms to liberalize Turkey’s trade relationships and open its markets. Turkey’s main export commodities are apparel, foodstuffs, textiles, metal manufactures, and transport equipment. Its main export partner is Germany, who receives 11. 3% of Turkey’s exports, followed by the United Kingdom, Italy, the United States, France, and Spain. On the import side, it receives the most products from Russia, at 12. 8% of total imports, followed by Germany, China, Italy, France, the United States, and Iran. Turkey’s trade with Iran, the other great economic power in the region, is of special interest to those in the United States and elsewhere who are concerned about Iran’s intentions and Turkey’s ability to hedge against Iran in the region. Turkey has a dynamic and complex economy that has seen strong growth since a devastating economic crisis in 2001 but still faces several major vulnerabilities. The country has used its mindset of modernization to develop competitive commerce and industries in the country, yet struggles to maintain equity between the urban and rural areas. An exceptionally high 35% of its population is still employed in the agricultural sector (compare to 2. 8% in Germany, 8. 5% in Russia, 0. 6% in the United States, etc). The country has seen decreased inflation and strong economic growth in the last five to seven years, largely due to renewed investor interest in emerging markets, tightened fiscal policies, and International Monetary Fund backing. Its economy, however, is still vulnerable because of high external debt and a high current account deficit. Despite strong growth, Turkey’s economy is still relatively small in comparison to its main trading partners. Comparisons can be made by examining countries’ gross domestic product, which is the value of all final goods and services produced within a nation in a given year. In 2007 Turkey had an estimated GDP of $667. 7 billion, with a GDP per capita (purchasing power per individual) of approximately $9,400. The United States, the largest economy in the world and one of Turkey’s major trading partners, had an estimated GDP in 2007 of $13. 86 trillion, with a GDP per capita of $46,000. Three of Turkey’s other main trading partners are Germany, Italy, and France. Germany had an estimated 2007 GDP of $2. 33 trillion, with GDP per capita at $34,400; Italy had a GDP of $1. 8 trillion, with GDP per capita of $31,000; and France had a GDP of $2. 067 trillion, with a GDP per capita of $33,800. Thus, while large in comparison to its neighbors (Armenia, GDP $16. 83 billion; Greece, GDP $326. 4 billion; etc. ), Turkey still has much room for growth and competitive development in co mparison to its major trading partners. When compared to Turkey, The people of France are among the healthiest, wealthiest, and best-educated people in the world. The country is highly urbanized with more than 75 per cent of the people living in cities. The French are known for their sophistication, their culture, the beauty of their spoken language, and their diverse accomplishments in literature, arts, and sciences. Even French cuisine and apparels have long been a source of national pride. The economy of France is one of the highly developed economies in the European Union (EU). The country is the leading manufacturer of goods such as automobiles, electrical equipments, machine tools, and chemicals. Apart from this, France is also the European Union’s most important agricultural nation and ships cereals, wine, cheese, and other agricultural products to the rest of Europe and the world. However, today, the economy in France is determined by services industry, which includes banking, retail and wholesale trade, communications, health care, and tourism. With its culture, France has been able to influence the entire Western world, particularly in the areas of art and literature. French literary and artistic contributions during the Renaissance and the Age of Enlightenment deeply influenced the path of Western cultural development. It was during the Middle Ages that France attained cultural prominence in Europe. The 16th, 17th, and 18th centuries saw many of Europe’s most talented artists and artisans being attracted to Paris. The 20th century was considered to be the ‘cinema era,’ with French cinema assuming a leading world position, particularly in the 1960s. World-renowned French cultural figures include philosophers, writers, painters, sculptors, architects, composers, playwrights, and film directors. Based on the country analysis, it is clear that Turkey is a market whose economy is rapidly growing, and the government of Turkey’s new foreign trade policies are open market business friendly. Kraft has been aggressively pursuing to enter the French market by acquiring Cadbury by preparing to bid as much as 18. billion. Given this high competition in the French market and the possible over load of the market with Kraft’s products, it would not be of Hershey’s best business interest to compete and enter into the French Market at this time. Therefore, I recommend that Hershey should enter the markets of Turkey first before it ventures into opportunities in France. This mea ns, popular companies such as Hershey can take advantage of the new open market policies of the Turkish government to explore entrepreneurial opportunities to deploy its popular products. One of the Entrepreneurial opportunities to explore is to expand product platforms that suite the local market and strengthen the route to market through local partnerships and acquisition. I would recommend exporting as an initial market entry approach followed by joint ventures and contract manufacturing. Reference: 1. Country Analysis Report – Turkey. August 2009. Market Research. com 2. www. economist. com Country briefings – France 3. France24. com. Jan, 2010. Hershey eyes $ 17. 0 billion bid for Cadbury. How to cite Hershey’s Entry Into Turkey, Papers

Othello

Othello- Good Vs Evil- Essay Othello A Racist Play?- Although there are lots of things to suggest this is a racist play I dont think that racism actually dominates the play, even though it has a racist theme. There is a romantic union between black and white which gets destroyed because most people think the relationship is wrong. At the time the play was written, 1604, even the Queen of England was racist so there must have been a strong hatred of blacks around that time. Most racist comments in the play are said by people that are angry or upset. For example, when Emilia found out that Othello had killed Desdemona she was extremely mad and she called Othello a Blacker devil, this was the only time in the play that she had said anything racist about Othello. The main characters that have racist attitudes are Iago, Brabantio, Roderigo and Emilia, with the hatred of Othello as the basis for their racist actions and comments towards him. Iago is the most racist character in the book as he has it in for Othello ri ght from the start. What sparks off Iagos hate towards him is the fact that when Othello chose his lieutenant , it was Cassio who was chosen instead of Iago. What made Iago angry was the fact that Cassio had no experience in war when he did and Cassio was chosen instead of him. Iago does not say anything racist to Othellos face but he has a lot to say against him behind his back. He schemes to destroy Othello and anything in his way including Cassio and Desdemona. The first time we hear one of his racist comments is when hes talking to Brabantio about Othello and Desdemona, Even now, very now, an old black ram is tupping your white ewe. Iago says this to try and turn Brabantio against Othello. Iago uses racist comments all the way through the play, as he tries to turn people against Othello, for example calling him a Barbary Horse. He never says anything racist to Othellos face because in his plot he had to be his best friend, so as not to make him suspicious that Iago was causing a ll the trouble for him. Iago is jealous of Othello for many reasons, one being that Othello has higher ranking in the army than him, and also he has a good marriage with Desdemona which Iago does not have himself with Emilia. These are the main causes of his hatred for Othello and the reason he adopts such a racist attitude. Roderigo is another one of the racist characters in the play, being so right from the start. He is Iagos accomplice and will do anything that Iago wants him to. I think he does this because of the way Iago can twist a situation to make it sound as if Roderigo would get something good from it but in the end he doesnt. One of the racist names he calls Othello behind his back is Thick-lips . He hates Othello because hes jealous of him as he also loves Desdemona but cannot have her. I dont think he views Othello in a very bad, racist way but uses the racism against Othello because hes jealous of him. Neither Roderigo or Iago would say anything racist to Othellos fac e as he is the general of the army. Brabantio is also a racist character, and is enraged when he finds out that his daughter, Desdemona, has been seeing the moor behind his back. Brabantio is so mad he sends out his guards to catch Othello and put him in prison. Brabantio views Othello as a foul and dirty no good black, I think this racist view of his is because hes angry when he finds out that his daughter has been seeing this moor. Unlike Iago and Roderigo, Brabantio will openly make racist comments about Othello to his face such as, lascivious moor, Wheeling stranger. Brabantio can do this because he is the Senator of Venice and is higher in rank than Othello. The other character who is racist towards Othello is Emilia, the lady in waiting to Desdemona. Emilia is disgusted with Othello when she finds out that Othello had killed Desdemona this is the time she gets a chance to express her feelings about Othello, O, the more angel she, and you the blacker devil! Although this is the only time she says what she thinks of him, I think that she was racist towards Othello all through the play and did not approve of his relationship with Desdemona but just could not show it because she would get in trouble with her lord. Because Shakespeare wrote a play about a black and white union, which was later destroyed, I think it shows that hes not racist. I think he feels that the union between the two is right, but the relationship would never survive in a racist community at that time. He portrayed the union between Othello and Desdemona as a good thing, and the people who destroyed it, mainly Iago and Roderigo as evil. This shows once again that he approves of a black and white relationship and therefore was not racist himself. Once before Shakespeare wrote a sonnet about his mistress which says, for example, If snow be white, why then her breast be dun He writes about his mistress being black when other poets of that time wrote about how their mistresses were white. Th e other poets were the racist ones, they girlfriends were always white and perfect, Shakespeare wrote about how his mistresses is black and not very beautiful. Although the play has a strong racist theme against blacks I dont think that the play is racist. Catherine the Great of all Russia EssayCategory: English

Saturday, May 2, 2020

Qantas Airways Digital Marketing Business

Question: Discuss about the Qantas Airways Digital Marketing Business. Answer: Introduction Marketing plan refers to the blueprint of the organisations idea of its marketing activities that the organisation wants to take up for the upcoming year (Luther, 2011). The project report deals with one of largest player of the airline industry of Australia i.e. Qantas Airways. The report prepares the background of the organisation which includes the mission statement and its corporate objectives. Further, will be any product that the organisation can launch other than those in which it is present dealing. There will be some of the strategic options out of which the organisation will opt one of them. Then, the marketing objectives for the new product launch, its target market, strategies and finally, the marketing plan for the product of the organisation. Lastly, there will be the recommendations that can be followed by the organisation in order to implement the plan based on the report prepared. Background of Organisation Queensland and Northern Territory Aerial Services Ltd. popularly known as Qantas Airways headquartered in Mascot, Sydney, New South Wales in Australia (Qantas, 2017). It was founded in 1920 in Winton, Queensland. It is one of the largest airlines in Australia and New Zealand and one of the oldest in the world. The airlines also have various subsidiary alliances that are Qantas Freight, Jetstar Airways, Australian air Express, Jetconnect, Qantas Link and Network Aviation. The hubs of the airlines are the Sydney, Brisbane and Melbourne Airports and secondary hubs are the Adelaide, Perth and Dubai International Airport. The Qantas airways serves 20 destinations within the country and 21 international destinations across 14 countries in which some of them are Asia, Africa, America and Europe etc. while the subsidiaries have their different areas and flights. The logo of the organisation is a flying Kangaroo which has undergone changes four times since 1944 when it was introduced. Hans Hu lsbosch designed the logo for the organisation. The mission statement of the organisation is to serve as the best airlines across the destinations of the world with great travel experiences to its customers and keeping their safety as the first priority (Qantas, 2016). They want to become the great airline of the world which reflects the identity of its country, Australia with values like togetherness, innovative, positive, genuine and experienced. The corporate objective is to manage risks during the journey and also connecting the citizens of Australia to the other parts of the world with the best of the travelling experience. Other than this, they also believe that their customers and employees are to be treated with due respect and trust. They are also concerned with the sustainability of the environment and maintaining ethical standards. New Product Launch Qantas airways being a big name in the airline industry on the global platform the company has to come up with the products or service which will add value to the brand. The services which the company can introduce are different for the international and domestic flights. International flights being large in sizes the company can come up with an innovation in it that can be a small section of the library in their airplanes. This can be done especially in the international flights as they have longer travel time which will be a good spend time for the passengers. Qantas carries a large number of business travellers who can just spend time with good books and not feel that their time got wasted in the journey. The book section will have all kinds of books of fiction and non-fiction which can be read by the passengers according to their interests. The other kind of service innovation can be that the company can introduce low fare flights within Australia to promote travelling among the middle and lower middle class people. The low price flights can attract people to explore beautiful destinations within Australia (Hubbard, Rice Galvin, 2014). Although the company is doing the same with Jetstar its low cost initiative still they should also increase the frequency of such flights in order to enjoy the economies of scale (Webb Kain, 2003). A company enjoys the economies of scale when their production expands which results into the decrease in the average cost. This service can be added to the companys already running CityFlyer program These two types of new services will prove to be good for the growth of the company. In relation to this, it will beneficial because this targets both the market segments i.e. domestic as well international travellers. Successful companies are also provided to keep on with the time to time changes that they should make in their companys products and services portfolio. Apart from this new launch of services will result in the value addition of the brand. Further, it will lead to the good returns of the company from the different choices that they will provide to their customers. Strategic options Strategic options are those that the company has to come through especially because of the external factors i.e. the change in preferences, change in government regulations etc. The company needs to take in considerations all such changes because then they are provided to make strategic plans for the solution of the same. The company should opt for the strategic option in which they should shift from the traditional method of marketing to the new mediums of marketing especially the social media as this will ensure the companys global online presence. One of their creative initiatives is the online check-in for the domestic passengers (CityFlyer, 2017). The above figure shows that how the company will have to shift from the older marketing methods to the new ones in order to have a wide coverage of targeting people. It depicts that the company will have to update their website, creative posts on different social platforms like Facebook, YouTube etc. The mobile application will be of great help for their frequent flyers as they will be able to keep the track of the offers, discounts and ease in the bookings. Along with all these they should not ignore the traditional media as it will hinder the companys goodwill and brand image. Qantass past years strategy were also with a view of making its international business more profitable as that of its domestic routes business. In addition to the same, the company signed an alliance for ten years with Emirates to share some of their flights in order to make it beneficial for both of the companies. Qantas will be benefitted as this will increase the frequency and they can get more passengers from several Middle-eastern, Asian and European stops. On the other hand, Emirates will also benefit from the win-win situation as this will increase the business of Emirates in Australia in comparison to its competitors Qatar airways and Etihad airways. From this alliance, Qantas will be able to face the competition with its domestic competitor Virgin Airlines who has its alliances with Singapore airlines and Etihad airways (The Telegraph, 2017). Marketing Objectives Marketing objectives are those which are prepared by businesses in order to achieve its marketing goals (Wood, 2008). They can be short-term or long-term both. They are important in order to manage all the marketing activities and means of measuring the performance of the business. In relation to this, the marketing objectives for Qantas Airways new product launch is to reach out to the people who are willing to travel but only because of fewer resources they are unable to. Therefore; the company should target such middle class peoples market. As they will be able to avail such services if adjusted a little. Frequency of domestic flights should be increased with some weekend offers and discounts. The motive behind the launch of library section in the companys international flights is to give people an addition in the amenities along with the food, shopping, games etc. because this make people experience customer delight. The reason behind the introduction of books section is to make the travellers journey pleasing and peaceful as this will also settle the complaints of the passengers of getting bored in long time journeys. This will especially solve the problems of the ones who are professionals and business class as they categorise it as a waste of their time simply doing nothing. Moreover, they will find the time spent with books worth utilised and learning. Target Market Target Market is the group of those people on whom the company has decided to focus on to sell your product or service (Weinstein, 2013). The company also make marketing plans for their specific target market only by focusing on their needs and preferences. Choosing the right segment of people for the consumption of companys services is very important as services without the consumption of the right people is of no use. On the basis of the report the target market for the companys services within the country are the middle class people who are willing to travel by air mode for experiencing the locations around their country. The company has focussed on such customers as they are already dealing with premium and high class people but within the country they can just pull more number of people in order to be the master of their industry and this will happen only when they will enjoy the maximum market share. Further, the target market for their new service of the library is the professionals and business class people. The flights going to international destinations are full of amenities, adding one such of them will definitely add to the value against the money paid by them for availing the services of the company. The classification of the target market can be both proactive and reactive in nature. Likewise, first developing of a product or service and then offering it to the right people and secondly, looking for the needs of the people and then, designing the products or services accordingly. This is of the proactive kind as the company is coming up with the service first with the apt market segment for it (Dickinson, 2012). After such product launch and catering to the kind of market segment it will be a win-win situation for the company because they will now serve the new set of customers of the normal class also which will get returns to the company. The market segments targeted by the company are best for the airline industry which is full of competitors at both the national and international level. According to their new services the market targeted is the best suited as they will fulfil the objective of the company of serving more and more and becoming the premium airlines for the customers around the world. Segmentation of target market is also important to position the new or existing products in the minds of the consumer (Weinstein Cahill, 2014). Marketing Strategies Marketing strategies are those which are set with objective of catering to the needs of the consumers and persuade them so that they end up buying the products or services (Baker, 2014). It is important because it ensures coordination among all the departments. It provides and edge to the company in comparison to its competitors. Marketing strategies are the later step of the market research. The marketing strategy of Qantas Airways should be to promote and increase its international business as that of its profitable domestic business. In addition to the same, the company will have to be very aggressive in relation to the marketing efforts that should be made for the increase in the international business. The company should market the conveniences that they will provide their customers during the journey and also the fares in which they will offer the same. This will give a sense of comparison to the travellers on the basis of the prices and the facilities that will be given to the m in the same amount. Apart from this the customers will be able to finalise the best airlines for their journey making a rational decision. The strategy for the high frequency low cost airlines is to give the best of the deals in comparison to the competitors present in Australia who are also striving for the same. The company is required to be present everywhere so that the customers are aware of the company and their various offerings. The AIDA model of marketing will be best suited to the company which stands for awareness, interest, desire and action. This model explains that firstly awareness is spread among the customers by some creative advertisements which secondly, develop interest for the product or service among the customers thirdly; repetitive ads will cultivate a desire for the product which can be satisfied by offering some discounts or deals which finally, the customer will end up in buying the product or service (Behm, 2009). The company should create awareness by aggressive marketing tactics which will cover all the kinds of sources so that the customers are learned and informed about the company. The company can raise the interests of the customers by constant, creative and conversational advertisements. The desire for the consumption of the product or service will take place among the customers when they will be offered a good deal i.e. value for price in terms of the experience that the company will be promising to its customers. Likewise, Qantas will be providing the extra to their customers as there is no such kind of books section in any of the airplanes. The customers will take the action of buying the service when they will be given customer delight in comparison to their competitors. The passengers will experience customer delight when they will be given various facilities. For example: passengers can enjoy shopping while flying brands on discounted rates (these include products are cheaper in comparison to the land prices), duty-free products, on air advertisements of the detailed products and services of the company, reviews of the past customers. Other than this the most important is to provide the type of training to their crew members is not to treat passengers as customers but as family. This will prove to be one the most important factor of getting an edge over the competitors as the crew members will be the medium to give the worth remembering experience to the passengers. They are required to develop an emotional human connect with the passengers which can bring the customers back to them in future. Moreover, customers who will carry good experience will act as a referral for the company and will spread good word of mouth. Strong connect with the custome rs is much important as customers also create customers for the company on the basis of their past experiences. Marketing Action Plan Marketing plan refers to a blueprint describing the overall marketing objectives and strategies for the upcoming year. It is important (Luther, 2011). It is important as it coordinates between the vision, mission and the marketing of the company. It is a great tool of market research as it provides immense data of the market to marketers. According to which they can study the external environment in detail (Greene, 2008). A marketing plan is majorly dependent on how effective the marketing mix of the company is. It is also important to set the best combination of the Ps of marketing mix so that it gives out the best of the results to the company. The marketing mix refers to those factors which are important from the companys perspective as these factors will enable marketers to influence or persuade consumers towards their products or services (Stewart Gugel, 2016). The very first is the product mix which deals with all the benefits and features of the product which will cater to the needs of the consumers and make them happy customers. Qantas being in the services industry they will satisfy their customers by making their journey pleasant and stress free. The journey can be made tension free when the flights will be on time, the in-flight conveniences that include food, drinks, seats, entertainment and most importantly behaviour of the crew members which can make their passengers feel that they are near to their homes. The price mix is one of the critical factors that keep on changing very often according to the change in any of the attributes of the product or service and also with the change in policies etc. Qantas is following the cost plus margin pricing method in which they add their profit margin to the manufacturing cost. The new services which the company will launch in their domestic and international flights according to that, the company should go for low fare pricing in the domestic flights is in good sense as it will can be one of the criteria to motivate domestic travellers to travel with them. For the introduction of the library section in the international flights the company can just add the reasonable amount to the section of the amenities provided in flight because this wont be an expensive preposition for the company as they can connect with any of the publication houses which can provide them with the books on discounted rates for the bulk buying. For retaining customers more p rograms like that of CityFlyer should be introduced. The place mix refers to that how your product or service will be made available to the target market (Baker Hart, 2008). Qantas can make their services available through the travel agents and retail agencies that can refer them to the customers coming in to book tickets and also provide them with the best offers given by the company. The company should increase their online presence as this will make a direct contact with the customers and there will be no involvement of extra cost of the agents in between. Online bookings through website will be a cost effective preposition for the company as well as the customers because this will not include the commission and fees of the travel agents. The promotion mix is the way of communicating the service or product and the value it will provide to the customers. Qantas is already into advertising on various platforms like broadcast, print, outdoor mediums to reach out to customers. The best of the promotional technique for Qantas should be the digital and online medium which will not involve much cost as that of the other mediums moreover, will give wide coverage also in comparison to them (The Australian, 2015). Videos showing the relationship between the crew and passenger with an emotional appeal can be one of the ideas. The people mix is considered with the people who are involved in delivering the best of the services to their customers whether it is on ground or in flight. Qantas should schedule the time to time training programs of all the employees and crew involved (Qantas, 2015). The processes mix is that how prompt the companys people are in delivering the services at the right time. Qantas should make the processes efficient by providing various mediums to fulfil customers needs like options for ticket bookings can be online, mobile app, outlet, agents etc. Conclusion From the above discussion of the report it can be concluded that companies cannot afford doing nothing because of the constant changes taking place in the market. Qantas is in the industry where there are many players therefore; they have to come up with time to time add ons and attractive offers for their customers then only they can sustain their business. The report has discussed the two of the products launch for their domestic and international flights i.e. the low fare flights and books section for them respectively. Marketing plan according to the new service has developed so that it will help them in making their international business as profitable as that of their domestic business. References Baker, M. J. (2014). Marketing strategy and management. Palgrave Macmillan. Baker, M., Hart, S. (2008). The marketing book. Routledge. Behm, J. (2009). The AIDA Model - Wrong Spelling in Advertisements as an Attention-seeking Device. GRIN Verlag. Germany. Chaffey, D. (2012). Strategic options to reach and engage online audiences. Viewed 1 February 2017. From https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/strategies-to-reach-and-engage-online-audiences/. CityFlyer, Qantas. 2017. Viewed 30 January 2017. From https://www.qantas.com.au/flash/miniSites/cityFlyer/qani1110_landingv5.swf. Dickinson, J. L., Shirk, J., Bonter, D., Bonney, R., Crain, R. L., Martin, J., ... Purcell, K. (2012). The current state of citizen science as a tool for ecological research and public engagement. Frontiers in Ecology and the Environment, 10(6), 291-297. Greene, C, G. (2008). (ed, 4th). Entrepreneurship: Ideas in Action. Cengage Learning. UK. Hubbard, G, Rice, J Galvin, P. (2014). Strategic Management. (ed, 5th). Pearson Australia. Kain, J. Webb, R. 2003. Turbulent Times:Australian Airline Industry Issues 2003, viewed 30 January 2017. From https://www.aph.gov.au/About_Parliament/Parliamentary_Departments/Parliamentary_Library/pubs/rp/rp0203/03RP10. Luther, W, M. (2011). (ed, 4th). The Marketing Plan: How to Prepare and Implement it. AMACOM Div American Management Association. USA. Luther, W. M. (2011). (ed, 4th). The Marketing Plan: How to Prepare and Implement it. Amacom Div American Mgmt Assn. New York, USA. Qantas. (2015). Qantas Investor Day. Viewed 2 February 2017. From https://www.qantas.com.au/infodetail/about/investors/investor-day-presentation-2015.pdf. Qantas. (2016). New Horizons, Qantas Annual Report 2016. Viewed 28 January 2017. From https://www.qantas.com.au/infodetail/about/corporateGovernance/2016AnnualReport.pdf. Qantas. (2017). The Qantas Story. Viewed 28 January 2017. From https://www.qantas.com/travel/airlines/history/global/en. Stewart, D, W Gugel, C, T. (2016). Accountable Marketing: Linking Marketing Actions to Financial Performance. Routledge. New York, USA. The Australian. (2015). Qantas digital marketing business takes off. Viewed 2 February 2017. From https://www.theaustralian.com.au/business/aviation/qantas-digital-marketing-business-takes-off/news-story/18aeb4281428c9d7af8ba17d694b6b0c. The Telegraph. 2017. British Airways seeks new strategic partner after Qantas signs Emirates deal. Viewed 1 February 2017. From https://www.telegraph.co.uk/finance/newsbysector/transport/9524511/British-Airways-seeks-new-strategic-partner-after-Qantas-signs-Emirates-deal.html. Weinstein, A Cahill, D, J. (2014). Lifestyle Market Segmentation. Routledge. New York, USA. Weinstein, A. (2013). Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, (ed, 3rd). Routledge. New York, USA. Wood, M. B. (2008). The marketing plan handbook. Pearson Prentice Hall.

Saturday, April 11, 2020

How to Write a Leq Sample Essay - Teach Students the Importance of Writing

How to Write a Leq Sample Essay - Teach Students the Importance of WritingThe Leq Sample Essay will help you to write a very well-written essay. It is not the most difficult essay type and it has become a very popular way of teaching student the importance of writing.The first thing that you have to do is to write down the basic outline of your essay. You can look at the sample essay of the university that you are going to study at. You can also make a copy of it.This is the very reason why you should be careful to use the appropriate words for this essay. In order to do so, you must have a good knowledge about different types of essays. The Leq Sample Essay is one of the best ways to write an essay and even better for the students to get the best out of it.Make sure that you use this concept that you will give a brief overview of your personality, beliefs, career goals, your academic background, culture, and other things. By doing so, you will create a unique and proper introduction of your topic in the beginning of your essay.Next step is to prepare the sample essay to fit your topic and the question. It is important that you have an outline in order to know where you should start writing and what your main topic is. But there are some things that you need to keep in mind when you are writing the essay.When you go back to the topic of your essay, you should go through the topic and see if you can make it more effective by adding a certain particular level of information in your essay. If you are a person who loves working with your hands, you may want to include information about your favorite hobby or about your hobbies. If you are a person who loves books, you can use your favorite book to include some information about your favorite books. leq The final step is to read through the sample essay and see how much it explains about your topic. Do not be too biased on your topic, as this is how the professor will judge your writing. Remember, what matters is th e impact that you will be giving to your students.

Monday, March 23, 2020

Basketball Essays - Suitcases, , Term Papers

Basketball It was early June when my parents sent me to basketball camp that was near Detroit. It was a two week long program that was based on fitness, exersise, and how to play better. There was 5 large buildings, There was 4 dormitories, 1 had a cafeterea, and the gym. When I first walked into the dorm where I would get the key to my room and some other stuff, there was a large line and many people with there kids. There was many different age groups. I got my key and brang my suitcases to the room number that was on the key and went to my room. There was a small bathroom with a toilet and faucet, there was to beds a dresser and a small window. There was 5 minutes to get to your rooms, leave your suitcases and get back downstairs. There was a man who was already talking about where everything was and two other people were passing around sheets of paper with rules, location of basketball gym and cafetera, and some other information. After this there was a small lunch, He told us That basketball would start at 8:00am everyday for the next 13 days. I went to my room and when i got there the door was open, I saw a tall black- skinned man with his back to me. I said "Hey!" and then when he turned around i said what the hell are you doin? He said "This is my room." then he said "let me see your key." i gave it to him and he looked down at it and then said while looking down "i guess were roomates." He told me his name was bryon. We unpacked our suitcases and I washed up. We plugged in the Stereo, listened to music and ate junk food. We quickly became good freinds. We stayed up late and we couldn't get up when our clock buzzed 7:00am we both showered and got dressed and got down to the cafeterea we ate quickly and when we got to the gym the coach told us that we were all late. And he did not want this to happen again. He made us push extra hard that first day, we did many pushups, reactions, and other hard drills. The other coaches seperated us into age groups and then into teams. The other coaches showed us some moves and other things. Me and Bryon were put into different teams but it was fun playing against eachother and i enjoyed myself very much. The 2 weeks went by fast and before I knew it we were packing our suit cases. I said my goodbyes and I left. Bryon still calls me every so often to see how its goin and what im doin. I learned that someones race/appearance does not matter and that it is a persons personality that does.

Friday, March 6, 2020

ENC 102 WA5 Essay

ENC 102 WA5 Essay ENC 102 WA5 Essay ENGLISH COMPOSITION II 2014OCT ENC-102-OL011 Thomas Edison State College Written Assignment # 5 Submitted: November 2, 2014 Mentor: Miriam Redcay Assignment: Research Outline. Research Outline As a Homeland Security and Emergency Preparedness student my research topic will focus on the implementation of the Post Incident Analysis (PIA) process to measure the effectiveness during the response to the incident. The result of this research is to suggest the importance of developing guide of line PIA to analyze record and share experiences from incidents response. These lessons learnt can be added to future planning and training exercises by the different agencies of emergency responders. A literature review including recognize fire service textbooks, journals, magazines, online research and different reports was included to examine different Post Incident Analysis programs. The research used to accomplish this purpose by answering the following questions: 1) What is a Post Incident Analysis? 2) What incidents should be analyzed? 3) What information should be collected? 4) How can this information be used? According to the Salt River Fire Department Operating Guidelines a â€Å"Post Incident Analysis (PIA) is the reconstruction of an incident to assess the chain of events that took place, and the methods used to control the incident, and how the actions of emergency personnel contributed to the eventual outcome. The main purpose of the PIA is to reinforce personnel actions and departmental procedures that are effective and to give management insight into how effectiveness of the department’s operations can be improved.† Frank Montagna suggests â€Å"a PIA should be held after all incidents, not just when something goes wrong. Holding a PIA at incidents not only necessary when things went well this also allows inexperienced responders to learn from others responder’s experiences.† A Post Incident Analysis (PIA) should be conducted after every incident. After reviewing the Anatomy of a Major-Incident Postmortem a â€Å"well-designed postmortem process can be used to develop detailed action plans and serve as a solid building block in launching improvement to a response, and the implementation of the best practice framework which play a key role in minimizing response time.† an effective PIA should be consistent, timely and conducted by all key personal. A Post Incident analysis report must bee as part of the establish procedures and focus on lessons learnt and introduce as part of the analysis program of every emergency response agencies. In my time in the U.S. Army, we normally conduct an After Action Review (AARs) for training exercises and operations and provide Army Regulation (AR) 11-33 states that â€Å"a standardized format to identify Unit identified problems with the commanders’ solution†. A PIA would benefit greatly if the following information can be gathered: a) General Description of the incident b) Dates, locations, and major participants c) Significant issues d) Limitations / Solutions e) Discussion Lessons learned f) Recommended action and responders feedback As part of the review literature, the conclusion can be drawn that must emergencies

Tuesday, February 18, 2020

Entertainment At The Beach Essay Example | Topics and Well Written Essays - 500 words

Entertainment At The Beach - Essay Example There is a direct relationship between the place, environment, and the people in these images. The major content of these images is entertainment, whose delivery diverse. Children are swimming and playing games on the beach. The Swimming takes place at the swimming pools and the in the sea. This happens in a relaxed and entertainment environment where other people are also having fun. Friends who are seemingly close allies are listening to music, dancing to the songs, playing games and relaxing in a jolly mood. This happens in the coastline where everybody is happy. Different music bands are playing entertaining music to all the beach goers. The scenery is awesome. Different families, individuals, and friends are basking under the sun as they take a view of the sea and coastline. They seem to be enjoying the scenery and beautiful the environment. In all the images, a beautiful warm weather is dominant. It must be summer time as people done light clothes as they enjoy themselves in on e way or another. Such people and scenery can only happen at the beach. The beautiful environment is significant in providing fun and relaxation to the people at the beach. In conclusion, I find that the beach, the people therein, and the beautiful environment define beach entertainment. The images herein justify the presence of fun, entertainment, and relaxation at the beach. There are direct relationships between the beach, people at the beach and the beautiful environment manifested at the beach.

Tuesday, February 4, 2020

University blackboard Essay Example | Topics and Well Written Essays - 1750 words

University blackboard - Essay Example If we consider the traditional definition of blackboard, it says, "A blackboard is a rectangular shaped, smooth, surface hard, dark-colored panel for writing on with white colored chalk". Such type of boards are still used in classrooms the world-over. White board has replaced the blackboard, with the writing material now multicolored sketch pens instead of chalks. But now we are living in the IT era. Blackboard is now known as something of a community portal. In the university environment students use it to interact with each other or with the tutor. In the formative years of IT era this concept was brought up initially within a LAN environment and this type of sharing was known as Bulletin Board arrangement. Now the term 'blackboard' encompasses many more dimensions including the worldwide web. Now it can be defined as a web-based software system which is used to for face to face teaching/ learning or distance education programmes and supports flexible teaching and learning. The bl ackboard also provides tools and facilities for managing the courses online, for managing and sharing the contents, for some online collaboration and communication with peer academicians and of course the assessment management. In a nutshell Blackboard can be defined as a system that facilitates and manages electronic communication and access to materials or information. Tutors use a blackboard for supporting our learning.Students are the saplings of a healthy society. ... iii. Students don't miss out on the days' lectures even if they could not attend the days' lecture. They can access the lecture-bank later. iv. Students can write back their doubts and messages for professors and fellow students. v. The student community can share valuable learning resources like module outlines, lecture notes, assignment briefs etc. vi. Blackboard can very well become a broadcast media for all students in communicating general announcements, emails etc. vii. The student community can make good use of the chat rooms. viii. Students can undertake online 'private group work, create e-portfolios and take short-answer tests and surveys. 3. Blackboard and the Staff Role of support staff in this teaching learning process is very crucial. For example if we take out the paramedical staff from hospital services, the hospital is no longer able to work, though doctor is considered to be the man responsible for curing the patient. Similarly the support staff provides the backbone to the teaching-learning processes. i. The IT staff has be very prompt in its reflexes for the network to work properly ii. In fact in blackboard learning experiences the roles and responsibilities of other support staff becomes secondary. iii. Making extensive use of University blackboard will make it convenient for the university staff to handle the students. iv. There will be least face to face interactions with students. At times students become very demanding, creating unpleasant scene for the staff. v. Management task becomes comparatively hassle-free. vi. Role of the course coordinator becomes very important as he is responsible for planning and coordinating the delivery of

Sunday, January 26, 2020

Public Health Challenges Achievements

Public Health Challenges Achievements This study is intended to initiate the field of public health all the way through accounts of how publichealth, exercisee has evolved authority through opposite historic challenges to the healthiness of human populations. It will also provide a view of the existing problems for which the discipline is in the procedure of discovering solutions. Contents (Jump to) Introduction to Public Health: Disease Management: Emerging Reemerging Infectious Diseases: Challenges to the Public Health Management: The framework established to approach prevention: Conclusion- A way forward: Solutions- some light in the darkness: References: Prevention of Emerging or re-emerging Infectious Diseases Introduction to Public Health: The most important function of public health associations is encouraged to improve, guard and encourage the health of all individuals, regardless of their life conditions. This study will contribute to information about the position of national public health relations in policy encouragement/influence, illustrating on their support activities and achievements, the challenges countenanced and the lessons learned. Disease Management: Under disease management, we discuss the present, emerging and potential risks and challenges recounting to the communicable and non-communicable health problems, epidemiology and health endorsement. Right now, the World is confronting a twofold load of both transmittable and non-transferable diseases as in while commonness of transferable ailments is still high i.e. malaria related fever at 33% and diarrhea at 18.5% in the under-five-children and 11.6% predominance of HIV around those matured 16 to 50 years, the dangers identifying with non-transferable diseases are additionally high. A later study demonstrated that no less than one in four men smoke tobacco, one in five individuals drink liquor exorbitantly and no less than one in four ladies is overweight. It likewise demonstrated that a third (33.9%) of the grown-up populace matured 24–65 years had raised circulating strain or were on anti-hypertensive solution, 5.6% had raised fasting blood glucose or were on pharmaceuticals and 7.8% had raised cholesterol. The pervasiveness of diabetes was assessed at 5.6%, while wounds, other than street movement collisions, were at 8.9%. The predominance of cardiovascular diseases was 8.9% and that of asthma was 5.3%. The pervasiveness of street movement collisions was assessed at 3.7%. In the struggle in opposition to HIV, stigma and self-satisfaction are amongst the most insidious opponents. To struggle 2 main obstructions to HIV preclusion—stigma linked with the infection and self-satisfaction about the outbreak. Added than 1 million Americans obtain an infection associated with health care during the itinerary of their therapeutic care, which report for millions of dollars in surplus health care costs. One billion individuals are disabled, disfigured or killed by parasitic diseases globally and hundreds in the United States are contaminated. (Kumwenda, n.d) Emerging Reemerging Infectious Diseases: Infectious agents that have been known for quite a while, had tumbled to such low levels that they were no more recognized open wellbeing issues are currently indicating upward patterns in the rate or commonness around the world. Emerging infectious diseases: Recently recognized awhile ago obscure infectious agents that cause open wellbeing issues either by regional standards or global. Reemerging infectious diseases: Irresistible executors that have been known for quite a while, had tumbled to such low levels that they were no more recognized open well-being issues are currently demonstrating upward patterns in occurrence or predominance around the world. Regardless of, or conceivably in view of, the latest advancement towards better worldwide well-being, disease and its bunch indications keeps on plaguing mankind. The two issues in central here are the quickening rise of new irresistible diseases, coupled with the (accompanying) ascent of antimicrobial safety. The last region of centre in this paper, specifically, the ascent of antimicrobial safety, strengthens these inconveniences, as regularly strong strains of about destroyed diseases, particularly tuberculosis, enter flow, and anti-toxin safe contaminations undermine the tremendous strides made against all way of bacterial diseases as a consequence of anti-microbial medications created and generally utilized over the previous century. This pressure asks the inquiries: What are the most critical dangers developing against human well-being? Who is answerable for distinguishing disease (dangers)? Who is the subject, capable and a real responder to annihilate, or in any event control, the crucial reaction? (Ã…  ehoviĆ¡, 2013) Challenges to the Public Health Management: The challenges are threefold: Initially, to distinguish the emergency. Second, to spot purposes of conceivable reaction. Third, to send a reaction that is adequate generally (broadly) and pertinent universally. Concerning rising diseases, the best test is the root both of their development and of their finding. For instance, consistently another flu develops. Yearly, geneticists reap the first strains and attempt to fabricate a suitable preventive or ameliorative immunization. This profits the individuals who are uttermost far from the introductory episode, and can get to the ensuing prescription. Nonetheless, as well being profits keep on being broadened, individuals around the globe progressively know their rights and interest equivalent access to the regale of logical immunization improvement. This time-discharge model is demonstrating progressively unconscionable: to such an extent that after the 2005 flare-up of flu H5n1, In 2006, the state, referring to the aforementioned viral power, declined to impart examples of the infection, unless it was ensured access to any inferred counteract or immunization. Indonesias activities set a point of reference determined from the climb of the inte rest for the human right to wellbeing; decoupled, nonetheless, from commonplace worldwide administration drill. (Dash, 2013) Comparative in its spread and uncertain issues of obligation, is the emergency of anti-infection safety. A different reason for this specific scourge have been as far back as anyone can remember distinguished. They incorporate over- and wrong use, in both people and creatures. The real adequacy of this is continuously tested; a bit late. The abuse of anti-microbials in individuals and creatures, frequently for conditions for which the medications are incapable or not required, is seen as a main thrust in the advancement of safe microbes. As these living beings have advanced and created safety, the advancement of new medications has not kept pace. This improvement is likewise attributable to the disappointment of frameworks to advertise and produce more current areas of anti-toxins to keep pace with the development of safe organisms. This circumstance may end up being an extraordinary worldwide leveler, as not the created or the creating scene has admitted to these vital, yet non-existent, drugs. (Shrivastava, 2013) The framework established to approach prevention: There must be an elective. Foreswearing, as seen most fantastically in the climbing tide of HIV/AIDS, additionally by methods for intercessions pointed at fundamentally decreasing the rate of maternal and youth sick wellbeing under the Mdgs, is not successful or essential. With specific respect to the rise of new irresistible diseases, various frameworks are constantly placed set up, under the World Health Organization (WHO), to track disease episodes and direction national, global and worldwide reactions. Considered under the WHOs International Health Regulations (IHR) 2005, these incorporate the formation of National Focal Points (NFP) that are in operation 24 hours a day in all part nations, and also the Holy See, which joined voluntarily. These Nfps works in conjunction with the Events Information Site (EIS) of the WHO, the Alert and Response Operations (ARO) and the Global Outbreak and Alert Network (GOARN), to check the data and direction reactions to any Public Health Emergency of International Concern (PHEIC). As internationalization progressively shows national and worldwide crossing points, the dangers postured by developing diseases and microbial safety, as issues of worldwide concern, are commensurate to open well-being concerns. Nobody nation can react to either of the (set of) well-being dangers alone. A few intends to alter freedom for better universal open well-being administration. As stated by the Trade-Related Aspects of Intellectual Property Rights (TRIPS) regulations, such a gift of open trusts might empower the (US) government to get to any ensuing item, and consequently patent and produce it in people in general space, for worldwide utilization. A few enormous makers, including Glaxosmithkline and Astrazeneca, as of late got to be a piece of a joint government and industry activity to create an anti-microbial that murder safe strains of microbes. As a component of the undertaking, organizations are pooling their assets and examination information. Moreover, the US Congress p assed enactments in 2012 to empower the FDA to audit and, if esteemed safe, support new anti-microbial more rapidly than at one time: a measure with possibly tremendous impact on the WHOs regard process. The last, thus, has repercussions for speeding up worldwide access to basic prescription. (School of Public Health, n.d) Conclusion- A way forward: The tests for rising irresistible diseases and microbial safety are ever-display and digging in for the long haul. In that capacity, living with their world and producing a united, worldwide reaction, keeping in mind the end goal to annihilate and control their episode and the destruction that they wreak, ought to be worldwide necessities. Generally speaking, there ought to be expanded training, and mindfulness about antimicrobial safety around the general population, and social insurance experts, to advertise antimicrobial stewardship, which, in the same way as a helpful rendering of viral sway, could push national and worldwide obligation concerning the examination on and the advancement of both pathogens and the intends to forestall and battle their spread. This ought to be coupled with expanded reconnaissance of rising diseases and antimicrobial safety; case in point, in the natural pecking order, ebb and flow frameworks and those that are continuously developed are a positive ba rgain. Basic will be the teeth with which reporting and reacting are ensured. At last, rising disease dangers and the risk of microbial safety represent a test to the world wide well-being group; however, given the sending of engineering and the setting out to chip in against the peril of neglecting to do in this way, the test is surmountable. (CDC, 1998) Solutions- some light in the darkness: Geographic Imaging Systems, Monitor environmental changes that influence disease emergence transmission. Improved diagnostic techniques new vaccines. Internet-based information technologies, Improve disease reporting, Facilitate emergency communications Dissemination of information. Microbial genetics, Methods for disease detection, control prevention. Human Genome Project, Role of human genetics in disease susceptibility, progression host response. (CHATURVEDI, n.d) References: CDC. (1998, September 11). Retrieved April 22, 2014, from http://www.cdc.gov/mmwr/preview/mmwrhtml/00054779.htm CHATURVEDI, D. K. (n.d). Emerging reemerging infectious diseases. Retrieved April 22, 2014 Dash, A. (2013, June). Article. Retrieved April 22, 2014, from http://www.searo.who.int/entity/world_health_day/2014/Arboviral_Infns.pdf Kumwenda, S. (n.d). Emerging Environmental Health Risks. Retrieved April 22, 2014, from http://www.ifeh.org/wehd/2013/Article_WEHD_Malawi.pdf School of Public Health. (n.d). Retrieved April 22, 2014, from http://sph.washington.edu/strategicplan/challenges.asp Ã…  ehoviĆ¡, A. B. (2013, September 16). CAI. Retrieved April 22, 2014, from http://www.consultancyafrica.com/index.php?option=com_contentview=articleid=1346:emerging-challenges-in-global-health-infectious-diseases-and-antimicrobial-resistancecatid=61:hiv-aids-discussion-papersItemid=268 Shrivastava, S. R. (2013, June). PMC. Retrieved April 22, 2014, from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3733046/