15 Quotes to Help You Survive the Holidays With Kids

Holiday vacations hold a special meaning for all of us. Some think of parties, a Bahamas cruise, or visiting grandma. But what if holidays spell kids-at-home-running-riot? Erma Bombeck said, Being a child at home alone is a high-risk occupation. If you call your mother at work thirteen times an hour, she can hurt you. Here are more funny quotes about holiday vacations. Erma Bombeck: No self-respecting mother would run out of intimidations on the eve of a major holiday. George Carlin: Marry an orphan: youll never have to spend boring holidays with the in-laws. Alice Cooper: The two most joyous times of the year are Christmas morning and the end of school. Roger Bannister: Our concept of a family holiday was going to a guest house in the Lake District or Wales where walking was part of the holiday. Kylie Minogue: I have had a holiday, and Id like to take it up professionally. Frank Tyger: When you like your work every day is a holiday. George Bernard Shaw: A perpetual holiday is a good working definition of hell. Sam Ewing: Vacation: Two weeks on the sunny sands - and the rest of the year on the financial rocks. George Carlin: The other night I ate at a real nice family restaurant. Every table had an argument going. Philip Andrew: To many people, holidays are not voyages of discovery, but a ritual of reassurance. Earl Wilson: A vacation is what you take when you can no longer take what youve been taking. Elbert Hubbard: No man needs a vacation so much as the person who has just had one. Kenneth Grahame: After all, the best part of a holiday is perhaps not so much to be resting yourself, as to see all the other fellows busy working. Dave Barry: The best time to go (to Disney World), if you want to avoid huge crowds, is 1962. Raymond Duncan: A lot of parents pack up their troubles and send them off to summer camp.

Case Analysis Electronic ( E ) Version Essay - 985 Words

Assessment Summary Case Presentation Format Electronic (E) Version Identifying Information: Patient is a 49-year-old single African American male. He has a bachelor’s degree and currently working part-time. Patient currently resides in Pitt County and lives with his biological mother. Appearance (e.g. overweight, dresses appropriately, etc.): Patient’s weight appeared to be appropriate for age and height. Patient was well dressed. Patient’s grooming appeared unkempt. Client was attentive and cooperative with counselor during session. No physical stigmata. Benefits (Food Stamps/SSI/Medicaid/VA): Patient denied receiving any benefits. History of Presenting Problems: Patient reported having a chronic history of substance use and failed treatment attempts. Patient reported an extensive legal history and is currently on probation due to substance use. Patient reported that he started using heroin at the age of 25 and cocaine at the age of 30. Patient reported multiple failed treatment attempts. Patient reported two previous treatments at Walter B Jones, two previous detox attempts at PORT, and one treatment attempt with PORT OTP. He reported his last treatment attempt (OTP) was approximately 10 years ago. Family-of-Origin History: Patient reported he grew up in Pitt County. Patient reported he is currently living with his biological mother. He reported his biological father has not been present in his life. Patient reported having 4 other siblings. Medical: PatientShow MoreRelatedSecurity and Payment Issues Faced by e-commerce Business in the Hospitality Industry978 Words   |  4 Pagesviolations and cyber-attacks to e-commerce systems especially in the hospitality industry. â€Å"In 2011, Trustwave SpiderLabs conducted 42 percent more data breach investigations than in the previous year. More than 85 percent of these data breaches occurred in the food and beverage, retail and hospitality industries.† (Savitz Percoco, 2012). It seems logical that any business would understand that building a secure business is important to long term success. (Vacca, 2012). E-commerce as a catalyst hasRead MoreA Complete Financial Analysis Of Amazon.com1302 Words   |  6 Pages A Complete Financial Analysis of Amazon.com: Amazon Analysis â€Æ' Introduction Amazon.com is an online retail company formed in 1996 by Jeffrey Bezos. The company sells a multitude of products ranging from electronics to subscription services for premium members. Amazon encompasses millions of items sold through outside companies. Additionally, Amazon offers services which allow business people, such as filmmakers and singers, the rights to sell and publish their works (Amazon.com Inc CompanyRead MoreCase Scenario1211 Words   |  5 PagesCase Scenario: Big Time Toymaker Jason Andrew Ross LAW/421 January 16th, 2012 Tiffany Brady Case Scenario: Big Time Toymaker 1. At what point, if ever, did the parties have a contract? After reading the case scenario, I do not believe either of the two parties involved ever established a binding distribution contract. It is true an oral distribution agreement was achieved just three days prior to the 90-day deadline, which was a condition established in the original negotiating contractRead MoreSecurity Awareness1626 Words   |  7 PagesChange Management Plan CSIA 413 Jason Hess VERSION HISTORY Version # | ImplementedBy | RevisionDate | ApprovedBy | ApprovalDate | Reason | 1.0 | | | | | | UP Template Version: 12/05/11 TABLE OF CONTENTS 1 Introduction 4 1.1 Purpose of The Change Management Plan 4 2 Change management Process 4 2.1 Change Request Process Flow Requirements 4 2.2 Change Request Form and Change Management Log 5 2.3 Evaluating and Authorizing Change Requests 6 2.3.1 Change Control BoardRead MoreE Services : Information And Communication Technologies1652 Words   |  7 PagesQues.(1)E-services-Introduction E-services stands for electronic services. This service represents the information and communication technologies in different-different areas. E-services basically has three main components: (i)Service provider (ii)Service Receiver (iii)Channel of service delivery/Technology. So, we can define E-services as the services delivered by some service providers through specific channel known as technologies. These technologies or channels may categorized into 2 main categories:-Read MoreThe, Inc. : An American Electronic Commerce And Cloud Computing Company Residing1021 Words   |  5 PagesBackground Amazon.com, Inc. is an American electronic commerce and cloud computing company residing in Seattle, Washington. It is the largest Internet-based retailer in the United States. Amazon.com started as an online bookstore and later it diversified its product range by selling DVDs, CDs, videos, DVDs, electronics, toys, tools, home furnishings and housewares, apparel, and kitchen gadgets. The company also produces consumer electronics— Amazon Kindle e-book readers, Fire Tablets, Fire TV and FireRead MoreWhich Is Preferred An E Book Or A Paper Book?1012 Words   |  5 PagesWhich Is Preferred an E-Book or a Paper Book? Americans have always read and loved books for hundreds and hundreds of years. Books are the pathway to another world, a world that can only be seen one page at a time. Up until the latter half of the twentieth century, a new book was invented, except it was not written with paper and ink. A man whose name was Michael Hart (Flood 1) was the first to ever publish an electronic book or also called an e-book, in the year of 1971. At this point, there wereRead MoreElements Of Network Security Essay1618 Words   |  7 Pagesto which this paper refers can come in the following forms: 1. Application-level security threats, such as e-mail viruses and attachments. 2. Threats to network infrastructure devices. 3. Theft of network connectivity services. 4. Unauthorized access from internal and external sources. 5. Denial of service attacks. Using a proper network security strategy reduces and, in some cases, even avoids the listed harmful attacks from occurring on a network (Gary, T., et al, Mar. 2002). This paperRead MoreElements of Network Security1681 Words   |  7 Pagesharm to which this paper refers can come in the following forms: 1. Application-level security threats, such as e-mail viruses and attachments. 2. Threats to network infrastructure devices. 3. Theft of network connectivity services. 4. Unauthorized access from internal and external sources. 5. Denial of service attacks. Using a proper network security strategy reduces and, in some cases, even avoids the listed harmful attacks from occurring on a network (Gary, T., et al, Mar. 2002). This paper willRead MoreExplain The 3 Distinct Models Used Within Canada Essay1687 Words   |  7 Pageshealth information. †¢ Limited Use: Under the E-Health Act, the purposes for which personal health information contained in HIBs (health information banks) can be collected and used are set out in the designation order. †¢ Security Safeguards: There are no provisions in the E-Health Act that directly address the type or nature of protective safeguards that should be used in respect of HIBs. †¢ Patient Participation: The E-Health Act enables patient participation by affording

Ford and Toyota Case Study Essay - 3959 Words

1a.Describe the history of Ford, its current business, operating sectors, and reportable segments. Ford Motor Company was incorporated in Delaware in 1919. They acquired the business of a Michigan company, also known as Ford Motor Company, which had been incorporated in 1903 to produce and sell automobiles designed and engineered by Henry Ford. They are one of the world’s largest producers of cars and trucks. They and their subsidiaries also engage in other businesses, including financing vehicles. They have two operating sectors: automotive and financial services. Within these sectors, their business is divided into reportable segments based upon the organizational structure that they use to evaluate performance and make decisions on†¦show more content†¦2a. What is the purpose of the Form Def 14A? A proxy statement is a statement required of a United States firm when soliciting shareholder votes. This statement is filed in advance of the annual meeting. The firm needs to file a proxy statement, otherwise known as a Form DEF 14A, with the U.S. Securities and Exchange Commission. This statement provides important information and is useful in assessing how management is paid and potential conflict-of-interest issues with auditors. 2b. What does â€Å"Def† stand for? â€Å"Def† stands for â€Å"definitive proxy statement†. 2c.What types of information does a proxy contain? According to Ford Def 14A: â€Å"A proxy is another person that you legally designate to vote your stock, if you designate someone as your proxy in a written document, that document also is called a proxy or a proxy card.† The proxy discloses important information about issues to be discussed at an annual meeting, lists the qualifications of management and board members, serves as a ballot for elections to the board of directors, lists the largest shareholders of a companys stock and provides detailed information about executive compensation. 3a. Who are the board members that are standing for election at Ford in 2010?Show MoreRelatedCase Study : Toyota And Ford Essay3044 Words   |  13 Pagesmakers and their respective crises and the critical management decisions that were made and their impact. Toyota and Ford as we all know have a very strong industry reputation as well as millions of loyal and faithful followers and owners of their vehicles; however, these two giants of the automobile industry had two of the most publicized cases in modern day history. From 1973 to 1975, Ford’s case involved the explosion of its Pinto s defective fuel system design which led to the death of 27 peopleRead MoreM3 Team Assignment: External Factor Analysis . By Team1491 Words   |  6 PagesBUAD 5907 (A2): Strategy January 29, 2017 â€Æ' Introduction The Ford Motor Company is a multinational automobile company that is headquartered in Dearborn, Michigan. They produce a wide range of vehicles that are sold around the world, and based on sales, they are the fifth largest automobile manufacturing company in the world (David David, 2017). This paper is a case study of the external factors that affect the Ford Motor Company’s strategic planning. It will use three tools to analyzeRead MoreLearning to Lead at Toyota1601 Words   |  7 PagesI. Executive Summary Toyota is one of the world’s largest car manufacturers which have a better approach on developing their product and management’s quality, reliability, productivity, cost reduction, sales and market share growth, and market capitalization. It is one thing to realize that the Toyota Production System (TPS) is a system of nested experiments which operations are constantly improved also known as Kaizen. It is another from TPS to have an organization in which employees and managersRead MoreToyotas Recommendation Response At The Worlds Largest Automobile Manufacturer1566 Words   |  7 PagesQ3: Toyota s recommended response to Volkswagen s ambition of becoming the world s largest automobile manufacturer, based on the analysis of current market trends, would be to somewhat disregard them, rather they should focus on developing their own competitive advantages that allowed them to achieve the title of market leader. Volkswagen plans to grow in Chinese and Indian markets (De Moraes, 2016). They also aim to double sales in America by 2018 (Kresge and Weiss, 2015), by following theirRead MoreMarketing Case Study : The Ford Fiesta Case1497 Words   |  6 PagesThe Ford Fiesta Case Study analyzes Ford’s reintroduction of a B segment car, the Ford Fiesta. In early 2009, Ford initiated a marketing campaign known as â€Å"The Fiesta Movement† to generate brand awareness prior to the car’s launch in 2010, launching one the world’s first solely social media driven campaigns. The case overview reviews the question Ford was forced to answer, â€Å"How to re-enter the type B car segment?† At the time, Ford was known publicly for the F series truck lines, who ranked top amongstRead MoreFord Motor Company Swot Analysis Essay1549 Words   |  7 PagesFord Motor Company SWOT Analysis Introduction Ford Motors is an American based company that was founded over a century ago back in 1903. Ford Motors is one of the most leading automobile manufacturers in the world and according to Forbes the company was the seventh largest car manufacturer in 2014. Ford Motors largely deals in the manufacture of passenger cars and light commercial vehicles and their production amounts to millions every year. Ford Motors operates around ninety manufacturing plantsRead MoreFord Pinto Case Study Essay797 Words   |  4 PagesAmanda Nevill Pinto Case Study February 6, 2012 1. Put yourself in the role of the recall coordinator for Ford Motor CO. It’s 1973, and field reports have been coming in about rear-end collisions, fires, and fatalities. You must decide whether to recall the automobile. A. Identify the relevant facts. In August of 1978 three teenage girls were driving a Ford Pinto and were struck from behindRead MoreStrategic Choices Made by Toyota706 Words   |  3 PagesStrategic Choices Made By Toyota Module 4-Case Study [Pick the date] Student Name Back in 1980s, Micheal Porters coined his four generic strategies which provided a new and extensive frame of looking at the way companies are operating and can gain competitive advantage over their rivals by using strategies best fit for their culture and industry structure. Porter suggested that a firm can gain a major market share by either having a cost leadership strategy, product differentiation orRead MoreEssay on Ford Hybrid775 Words   |  4 PagesPaper # 2 Ford Hybrid 09/13/2012 Abstract Which stages of the project life cycle are evident in the case study? Did Martens select the right two project managers in Patil and Wright? What are toughest challenges faced by the project manger’ during a high visability and high risk project? Would you like to have been involved with the Ford Escape Hybrid project? Paper # 2: Ford Hybrid The Ford Escape Hybrid program was the midterm step of the company’s steps of sustainability. TheRead MoreCase Study Toyota Motor Corporation Australia1739 Words   |  7 PagesASSESSMENT 3: Evaluation of business case Introduction and Summary of case study Introduction This report will critically examine a particular case of Toyota Motor Corporation Australia. The report provides a brief summary of the study and aims to identify and apply a set of criteria to evaluate Toyota’s possible decision in the adverse external environment, as well as make recommendations for a course of action in short-term and long-term based on the analysis of the external environment, the market

Organizational Culture Values - 653 Words

An essay on Organizational Culture Values Alignment between different values It is very important in any professional organization that the values of workers are aligned with that of the organization. In this reference the values of nurses hold a specific importance since it serves humanity and therefore its alignment with its organization is crucial for patient outcomes. Usually the values of any firm depends on things such as networking, educational opportunities provided to its employees, professional and personal growth and so on. Similarly, the values of nursing depend on things such as its technical skills, scientific knowledge and specific human values. It has been commonly seen that nurses who are working under any organization are helped by it so that they can perform a better duty, a great nurse is known to be compassionate, empathetic, selfless, self-aware and someone who is technically strong having a thirst for knowledge. All of this can be achieved if the resources of the organization such as networking and educational opportunities are wisely organized according to the requirements of the nurses. The result would be better healthcare for all, better communication which is key to finding out roots of many problems and the overall increase in a patients trust in the nurse itself. Effective communication techniques There are many techniques of communication which can be used to overcome different challenges at workplaces such as the promotion ofShow MoreRelatedOrganizational Culture Is The Key Values, Beliefs And Attitudes Shared By The Members Of An Organization1121 Words   |  5 PagesOrganizational Culture: Organizational Culture is the key values, beliefs and attitudes shared by the members of an organization. Organizational culture includes an organization s expectations, experiences, philosophy, and values that hold it together, and is expressed in its self-image, inner workings, interactions with the outside world, and expectations for the future. A key source of organizational culture is usually its founder. It can be sustained by creating and spreading organizational storiesRead MoreOrganizational Culture And Ethical Values1604 Words   |  7 Pagesthere is a culture practiced in that organization. Different organizations have different cultures. A culture of an organization defines how that particular organization manages itself as well as treats its customers if it is a business. An organizational culture is basically developed within an organization and all the staffs or workers of an organization are usually conversant with the culture of the organization they work for. Ethic al values are also part of organizational culture. Ethics areRead MoreOrganizational Culture And Employee Value System1615 Words   |  7 Pages Analysis Adopting Organizational Cultural Coming straight from training to Cloths and Accessories (CA) store located in Vitoria, David clearly failed to understand organizational culture and employee value system. He should have picked up the cue from former store manager, Douglas Fischer, â€Å"to know his team before introducing any change†. Organization, just like countries have their own culture and values (Cable and Judge, 1996), David was apt in observing that employee were not smiling, mannequinsRead MoreOrganizational Culture And Values On Strategic Leadership Essay4412 Words   |  18 PagesCourse Date Organization’s Ethical and Value-Based Approach to Leadership Impact of the Organization’s Culture and Values on Strategic Leadership Organizational leadership and culture has been a major issue in today’s highly structured organizations. This has necessitated that organizations understand in depth the inter-relation between culture and organization on strategic leadership. Is it that the leadership determines culture or the culture determines leadership behaviors? While many argueRead MoreOrganizational Culture And Values On Strategic Leadership Essay3848 Words   |  16 PagesOrganization’s Ethical and Value-Based Approach to Leadership Impact of the Organization’s Culture and Values on Strategic Leadership Organizational leadership and culture has been a major issue in today’s highly structured organizations. This has necessitated that organizations understand in depth the inter-relation between culture and organization on strategic leadership. Is it that the leadership determines culture or the culture determines leadership behaviors? While many argue that the leadersRead MoreOrganizational Culture As A Guide Of Values And Rituals2391 Words   |  10 PagesOrganisational culture in an organisation is a guide of values and rituals followed by the members of the organisation to solve the issues, people orientation and to maintain the stability of the organisation. The organisational culture encourages the employees or the members of the organisation to be innovative and also in taking risks for the bright future of the organisation and members as well. Culture is nothing but the way of doing things by the organisation. A crisis is any kind of issue thatRead MoreOrganizational Cu lture : An Organization That Drives The Values, Standards, And Beliefs1511 Words   |  7 Pages Organizational culture is system within an organization that drives the values, standards, and beliefs. Everyone within the organization should have a vested interest in the culture, as it sets a standard of expectations throughout an organization to which everyone performs their job. Organizational culture will influence how and when certain uniforms are worn, the level of professionalism while on a call, doing inspections, or out in public, and what type of behavior is tolerated and not toleratedRead MoreCulture Can Be Both An Asset And A Liability1571 Words   |  7 PagesQuestion: Culture can be both an asset and a liability to an organisation Ravasi and Schultz (2006) wrote that Organizational culture is shared values and ideas that guide appropriate behaviour for various situations in the organization. Culture is created for people in an organization to behave consistently, which encompasses identical values, beliefs and principles of all the members (Needle 2010). Therefore, the culture in an organization can affect the ways of its members in work strategy andRead MoreOrganizational Culture And Leadership : An Organization906 Words   |  4 PagesFavian Ramirez MGT 105 Professor Call Organizational Culture and Leadership Organizational culture and leadership both affect every day working lives, even if you notice it or not. There is no single definition for organizational culture but the concept consists of socially developed rules of conduct that are shared by members of an organization. Some researchers believe that many traits of an organization’s culture are so vague and general that even the members of the organization cannot accuratelyRead MoreThe Relationship Between Organizational Culture And Leadership Essay1423 Words   |  6 PagesRelationship Between Organizational Culture and Leadership Organizational culture is a set of rules and standards; it through its words, relationships and gestures to guide the behavior of its members, and the leadership is to predict the future, to cultivate the behavior of the followers. The relationship between these two concepts is helpful to improve or minimize the productivity of any company (Schein, 1985). The meaning of a good leadership is including an innovative organizational culture. And the establishment

Hershey’s Entry Into Turkey Free Essays

Turkey is a country poised between Asia and Europe. This country of 71 million people is crucial to economic developments as it lies between producers and consumers, supply and demand. While seen as a bridge between the East and West, this majority Muslim country is also torn between both worlds. We will write a custom essay sample on Hershey’s Entry Into Turkey or any similar topic only for you Order Now Its secular government has a long history of struggles between those who feel their country’s identity lies in the Middle East, those who desire full accession to the European Union (EU), and all those in between. The Turkish government’s main foreign policy goals are to make Turkey an integral part of the European Union The Turkish government has, in recent years, worked on reforms to liberalize Turkey’s trade relationships and open its markets. Turkey’s main export commodities are apparel, foodstuffs, textiles, metal manufactures, and transport equipment. Its main export partner is Germany, who receives 11. 3% of Turkey’s exports, followed by the United Kingdom, Italy, the United States, France, and Spain. On the import side, it receives the most products from Russia, at 12. 8% of total imports, followed by Germany, China, Italy, France, the United States, and Iran. Turkey’s trade with Iran, the other great economic power in the region, is of special interest to those in the United States and elsewhere who are concerned about Iran’s intentions and Turkey’s ability to hedge against Iran in the region. Turkey has a dynamic and complex economy that has seen strong growth since a devastating economic crisis in 2001 but still faces several major vulnerabilities. The country has used its mindset of modernization to develop competitive commerce and industries in the country, yet struggles to maintain equity between the urban and rural areas. An exceptionally high 35% of its population is still employed in the agricultural sector (compare to 2. 8% in Germany, 8. 5% in Russia, 0. 6% in the United States, etc). The country has seen decreased inflation and strong economic growth in the last five to seven years, largely due to renewed investor interest in emerging markets, tightened fiscal policies, and International Monetary Fund backing. Its economy, however, is still vulnerable because of high external debt and a high current account deficit. Despite strong growth, Turkey’s economy is still relatively small in comparison to its main trading partners. Comparisons can be made by examining countries’ gross domestic product, which is the value of all final goods and services produced within a nation in a given year. In 2007 Turkey had an estimated GDP of $667. 7 billion, with a GDP per capita (purchasing power per individual) of approximately $9,400. The United States, the largest economy in the world and one of Turkey’s major trading partners, had an estimated GDP in 2007 of $13. 86 trillion, with a GDP per capita of $46,000. Three of Turkey’s other main trading partners are Germany, Italy, and France. Germany had an estimated 2007 GDP of $2. 33 trillion, with GDP per capita at $34,400; Italy had a GDP of $1. 8 trillion, with GDP per capita of $31,000; and France had a GDP of $2. 067 trillion, with a GDP per capita of $33,800. Thus, while large in comparison to its neighbors (Armenia, GDP $16. 83 billion; Greece, GDP $326. 4 billion; etc. ), Turkey still has much room for growth and competitive development in co mparison to its major trading partners. When compared to Turkey, The people of France are among the healthiest, wealthiest, and best-educated people in the world. The country is highly urbanized with more than 75 per cent of the people living in cities. The French are known for their sophistication, their culture, the beauty of their spoken language, and their diverse accomplishments in literature, arts, and sciences. Even French cuisine and apparels have long been a source of national pride. The economy of France is one of the highly developed economies in the European Union (EU). The country is the leading manufacturer of goods such as automobiles, electrical equipments, machine tools, and chemicals. Apart from this, France is also the European Union’s most important agricultural nation and ships cereals, wine, cheese, and other agricultural products to the rest of Europe and the world. However, today, the economy in France is determined by services industry, which includes banking, retail and wholesale trade, communications, health care, and tourism. With its culture, France has been able to influence the entire Western world, particularly in the areas of art and literature. French literary and artistic contributions during the Renaissance and the Age of Enlightenment deeply influenced the path of Western cultural development. It was during the Middle Ages that France attained cultural prominence in Europe. The 16th, 17th, and 18th centuries saw many of Europe’s most talented artists and artisans being attracted to Paris. The 20th century was considered to be the ‘cinema era,’ with French cinema assuming a leading world position, particularly in the 1960s. World-renowned French cultural figures include philosophers, writers, painters, sculptors, architects, composers, playwrights, and film directors. Based on the country analysis, it is clear that Turkey is a market whose economy is rapidly growing, and the government of Turkey’s new foreign trade policies are open market business friendly. Kraft has been aggressively pursuing to enter the French market by acquiring Cadbury by preparing to bid as much as 18. billion. Given this high competition in the French market and the possible over load of the market with Kraft’s products, it would not be of Hershey’s best business interest to compete and enter into the French Market at this time. Therefore, I recommend that Hershey should enter the markets of Turkey first before it ventures into opportunities in France. This mea ns, popular companies such as Hershey can take advantage of the new open market policies of the Turkish government to explore entrepreneurial opportunities to deploy its popular products. One of the Entrepreneurial opportunities to explore is to expand product platforms that suite the local market and strengthen the route to market through local partnerships and acquisition. I would recommend exporting as an initial market entry approach followed by joint ventures and contract manufacturing. Reference: 1. Country Analysis Report – Turkey. August 2009. Market Research. com 2. www. economist. com Country briefings – France 3. France24. com. Jan, 2010. Hershey eyes $ 17. 0 billion bid for Cadbury. How to cite Hershey’s Entry Into Turkey, Papers

Othello

Othello- Good Vs Evil- Essay Othello A Racist Play?- Although there are lots of things to suggest this is a racist play I dont think that racism actually dominates the play, even though it has a racist theme. There is a romantic union between black and white which gets destroyed because most people think the relationship is wrong. At the time the play was written, 1604, even the Queen of England was racist so there must have been a strong hatred of blacks around that time. Most racist comments in the play are said by people that are angry or upset. For example, when Emilia found out that Othello had killed Desdemona she was extremely mad and she called Othello a Blacker devil, this was the only time in the play that she had said anything racist about Othello. The main characters that have racist attitudes are Iago, Brabantio, Roderigo and Emilia, with the hatred of Othello as the basis for their racist actions and comments towards him. Iago is the most racist character in the book as he has it in for Othello ri ght from the start. What sparks off Iagos hate towards him is the fact that when Othello chose his lieutenant , it was Cassio who was chosen instead of Iago. What made Iago angry was the fact that Cassio had no experience in war when he did and Cassio was chosen instead of him. Iago does not say anything racist to Othellos face but he has a lot to say against him behind his back. He schemes to destroy Othello and anything in his way including Cassio and Desdemona. The first time we hear one of his racist comments is when hes talking to Brabantio about Othello and Desdemona, Even now, very now, an old black ram is tupping your white ewe. Iago says this to try and turn Brabantio against Othello. Iago uses racist comments all the way through the play, as he tries to turn people against Othello, for example calling him a Barbary Horse. He never says anything racist to Othellos face because in his plot he had to be his best friend, so as not to make him suspicious that Iago was causing a ll the trouble for him. Iago is jealous of Othello for many reasons, one being that Othello has higher ranking in the army than him, and also he has a good marriage with Desdemona which Iago does not have himself with Emilia. These are the main causes of his hatred for Othello and the reason he adopts such a racist attitude. Roderigo is another one of the racist characters in the play, being so right from the start. He is Iagos accomplice and will do anything that Iago wants him to. I think he does this because of the way Iago can twist a situation to make it sound as if Roderigo would get something good from it but in the end he doesnt. One of the racist names he calls Othello behind his back is Thick-lips . He hates Othello because hes jealous of him as he also loves Desdemona but cannot have her. I dont think he views Othello in a very bad, racist way but uses the racism against Othello because hes jealous of him. Neither Roderigo or Iago would say anything racist to Othellos fac e as he is the general of the army. Brabantio is also a racist character, and is enraged when he finds out that his daughter, Desdemona, has been seeing the moor behind his back. Brabantio is so mad he sends out his guards to catch Othello and put him in prison. Brabantio views Othello as a foul and dirty no good black, I think this racist view of his is because hes angry when he finds out that his daughter has been seeing this moor. Unlike Iago and Roderigo, Brabantio will openly make racist comments about Othello to his face such as, lascivious moor, Wheeling stranger. Brabantio can do this because he is the Senator of Venice and is higher in rank than Othello. The other character who is racist towards Othello is Emilia, the lady in waiting to Desdemona. Emilia is disgusted with Othello when she finds out that Othello had killed Desdemona this is the time she gets a chance to express her feelings about Othello, O, the more angel she, and you the blacker devil! Although this is the only time she says what she thinks of him, I think that she was racist towards Othello all through the play and did not approve of his relationship with Desdemona but just could not show it because she would get in trouble with her lord. Because Shakespeare wrote a play about a black and white union, which was later destroyed, I think it shows that hes not racist. I think he feels that the union between the two is right, but the relationship would never survive in a racist community at that time. He portrayed the union between Othello and Desdemona as a good thing, and the people who destroyed it, mainly Iago and Roderigo as evil. This shows once again that he approves of a black and white relationship and therefore was not racist himself. Once before Shakespeare wrote a sonnet about his mistress which says, for example, If snow be white, why then her breast be dun He writes about his mistress being black when other poets of that time wrote about how their mistresses were white. Th e other poets were the racist ones, they girlfriends were always white and perfect, Shakespeare wrote about how his mistresses is black and not very beautiful. Although the play has a strong racist theme against blacks I dont think that the play is racist. Catherine the Great of all Russia EssayCategory: English

Qantas Airways Digital Marketing Business

Question: Discuss about the Qantas Airways Digital Marketing Business. Answer: Introduction Marketing plan refers to the blueprint of the organisations idea of its marketing activities that the organisation wants to take up for the upcoming year (Luther, 2011). The project report deals with one of largest player of the airline industry of Australia i.e. Qantas Airways. The report prepares the background of the organisation which includes the mission statement and its corporate objectives. Further, will be any product that the organisation can launch other than those in which it is present dealing. There will be some of the strategic options out of which the organisation will opt one of them. Then, the marketing objectives for the new product launch, its target market, strategies and finally, the marketing plan for the product of the organisation. Lastly, there will be the recommendations that can be followed by the organisation in order to implement the plan based on the report prepared. Background of Organisation Queensland and Northern Territory Aerial Services Ltd. popularly known as Qantas Airways headquartered in Mascot, Sydney, New South Wales in Australia (Qantas, 2017). It was founded in 1920 in Winton, Queensland. It is one of the largest airlines in Australia and New Zealand and one of the oldest in the world. The airlines also have various subsidiary alliances that are Qantas Freight, Jetstar Airways, Australian air Express, Jetconnect, Qantas Link and Network Aviation. The hubs of the airlines are the Sydney, Brisbane and Melbourne Airports and secondary hubs are the Adelaide, Perth and Dubai International Airport. The Qantas airways serves 20 destinations within the country and 21 international destinations across 14 countries in which some of them are Asia, Africa, America and Europe etc. while the subsidiaries have their different areas and flights. The logo of the organisation is a flying Kangaroo which has undergone changes four times since 1944 when it was introduced. Hans Hu lsbosch designed the logo for the organisation. The mission statement of the organisation is to serve as the best airlines across the destinations of the world with great travel experiences to its customers and keeping their safety as the first priority (Qantas, 2016). They want to become the great airline of the world which reflects the identity of its country, Australia with values like togetherness, innovative, positive, genuine and experienced. The corporate objective is to manage risks during the journey and also connecting the citizens of Australia to the other parts of the world with the best of the travelling experience. Other than this, they also believe that their customers and employees are to be treated with due respect and trust. They are also concerned with the sustainability of the environment and maintaining ethical standards. New Product Launch Qantas airways being a big name in the airline industry on the global platform the company has to come up with the products or service which will add value to the brand. The services which the company can introduce are different for the international and domestic flights. International flights being large in sizes the company can come up with an innovation in it that can be a small section of the library in their airplanes. This can be done especially in the international flights as they have longer travel time which will be a good spend time for the passengers. Qantas carries a large number of business travellers who can just spend time with good books and not feel that their time got wasted in the journey. The book section will have all kinds of books of fiction and non-fiction which can be read by the passengers according to their interests. The other kind of service innovation can be that the company can introduce low fare flights within Australia to promote travelling among the middle and lower middle class people. The low price flights can attract people to explore beautiful destinations within Australia (Hubbard, Rice Galvin, 2014). Although the company is doing the same with Jetstar its low cost initiative still they should also increase the frequency of such flights in order to enjoy the economies of scale (Webb Kain, 2003). A company enjoys the economies of scale when their production expands which results into the decrease in the average cost. This service can be added to the companys already running CityFlyer program These two types of new services will prove to be good for the growth of the company. In relation to this, it will beneficial because this targets both the market segments i.e. domestic as well international travellers. Successful companies are also provided to keep on with the time to time changes that they should make in their companys products and services portfolio. Apart from this new launch of services will result in the value addition of the brand. Further, it will lead to the good returns of the company from the different choices that they will provide to their customers. Strategic options Strategic options are those that the company has to come through especially because of the external factors i.e. the change in preferences, change in government regulations etc. The company needs to take in considerations all such changes because then they are provided to make strategic plans for the solution of the same. The company should opt for the strategic option in which they should shift from the traditional method of marketing to the new mediums of marketing especially the social media as this will ensure the companys global online presence. One of their creative initiatives is the online check-in for the domestic passengers (CityFlyer, 2017). The above figure shows that how the company will have to shift from the older marketing methods to the new ones in order to have a wide coverage of targeting people. It depicts that the company will have to update their website, creative posts on different social platforms like Facebook, YouTube etc. The mobile application will be of great help for their frequent flyers as they will be able to keep the track of the offers, discounts and ease in the bookings. Along with all these they should not ignore the traditional media as it will hinder the companys goodwill and brand image. Qantass past years strategy were also with a view of making its international business more profitable as that of its domestic routes business. In addition to the same, the company signed an alliance for ten years with Emirates to share some of their flights in order to make it beneficial for both of the companies. Qantas will be benefitted as this will increase the frequency and they can get more passengers from several Middle-eastern, Asian and European stops. On the other hand, Emirates will also benefit from the win-win situation as this will increase the business of Emirates in Australia in comparison to its competitors Qatar airways and Etihad airways. From this alliance, Qantas will be able to face the competition with its domestic competitor Virgin Airlines who has its alliances with Singapore airlines and Etihad airways (The Telegraph, 2017). Marketing Objectives Marketing objectives are those which are prepared by businesses in order to achieve its marketing goals (Wood, 2008). They can be short-term or long-term both. They are important in order to manage all the marketing activities and means of measuring the performance of the business. In relation to this, the marketing objectives for Qantas Airways new product launch is to reach out to the people who are willing to travel but only because of fewer resources they are unable to. Therefore; the company should target such middle class peoples market. As they will be able to avail such services if adjusted a little. Frequency of domestic flights should be increased with some weekend offers and discounts. The motive behind the launch of library section in the companys international flights is to give people an addition in the amenities along with the food, shopping, games etc. because this make people experience customer delight. The reason behind the introduction of books section is to make the travellers journey pleasing and peaceful as this will also settle the complaints of the passengers of getting bored in long time journeys. This will especially solve the problems of the ones who are professionals and business class as they categorise it as a waste of their time simply doing nothing. Moreover, they will find the time spent with books worth utilised and learning. Target Market Target Market is the group of those people on whom the company has decided to focus on to sell your product or service (Weinstein, 2013). The company also make marketing plans for their specific target market only by focusing on their needs and preferences. Choosing the right segment of people for the consumption of companys services is very important as services without the consumption of the right people is of no use. On the basis of the report the target market for the companys services within the country are the middle class people who are willing to travel by air mode for experiencing the locations around their country. The company has focussed on such customers as they are already dealing with premium and high class people but within the country they can just pull more number of people in order to be the master of their industry and this will happen only when they will enjoy the maximum market share. Further, the target market for their new service of the library is the professionals and business class people. The flights going to international destinations are full of amenities, adding one such of them will definitely add to the value against the money paid by them for availing the services of the company. The classification of the target market can be both proactive and reactive in nature. Likewise, first developing of a product or service and then offering it to the right people and secondly, looking for the needs of the people and then, designing the products or services accordingly. This is of the proactive kind as the company is coming up with the service first with the apt market segment for it (Dickinson, 2012). After such product launch and catering to the kind of market segment it will be a win-win situation for the company because they will now serve the new set of customers of the normal class also which will get returns to the company. The market segments targeted by the company are best for the airline industry which is full of competitors at both the national and international level. According to their new services the market targeted is the best suited as they will fulfil the objective of the company of serving more and more and becoming the premium airlines for the customers around the world. Segmentation of target market is also important to position the new or existing products in the minds of the consumer (Weinstein Cahill, 2014). Marketing Strategies Marketing strategies are those which are set with objective of catering to the needs of the consumers and persuade them so that they end up buying the products or services (Baker, 2014). It is important because it ensures coordination among all the departments. It provides and edge to the company in comparison to its competitors. Marketing strategies are the later step of the market research. The marketing strategy of Qantas Airways should be to promote and increase its international business as that of its profitable domestic business. In addition to the same, the company will have to be very aggressive in relation to the marketing efforts that should be made for the increase in the international business. The company should market the conveniences that they will provide their customers during the journey and also the fares in which they will offer the same. This will give a sense of comparison to the travellers on the basis of the prices and the facilities that will be given to the m in the same amount. Apart from this the customers will be able to finalise the best airlines for their journey making a rational decision. The strategy for the high frequency low cost airlines is to give the best of the deals in comparison to the competitors present in Australia who are also striving for the same. The company is required to be present everywhere so that the customers are aware of the company and their various offerings. The AIDA model of marketing will be best suited to the company which stands for awareness, interest, desire and action. This model explains that firstly awareness is spread among the customers by some creative advertisements which secondly, develop interest for the product or service among the customers thirdly; repetitive ads will cultivate a desire for the product which can be satisfied by offering some discounts or deals which finally, the customer will end up in buying the product or service (Behm, 2009). The company should create awareness by aggressive marketing tactics which will cover all the kinds of sources so that the customers are learned and informed about the company. The company can raise the interests of the customers by constant, creative and conversational advertisements. The desire for the consumption of the product or service will take place among the customers when they will be offered a good deal i.e. value for price in terms of the experience that the company will be promising to its customers. Likewise, Qantas will be providing the extra to their customers as there is no such kind of books section in any of the airplanes. The customers will take the action of buying the service when they will be given customer delight in comparison to their competitors. The passengers will experience customer delight when they will be given various facilities. For example: passengers can enjoy shopping while flying brands on discounted rates (these include products are cheaper in comparison to the land prices), duty-free products, on air advertisements of the detailed products and services of the company, reviews of the past customers. Other than this the most important is to provide the type of training to their crew members is not to treat passengers as customers but as family. This will prove to be one the most important factor of getting an edge over the competitors as the crew members will be the medium to give the worth remembering experience to the passengers. They are required to develop an emotional human connect with the passengers which can bring the customers back to them in future. Moreover, customers who will carry good experience will act as a referral for the company and will spread good word of mouth. Strong connect with the custome rs is much important as customers also create customers for the company on the basis of their past experiences. Marketing Action Plan Marketing plan refers to a blueprint describing the overall marketing objectives and strategies for the upcoming year. It is important (Luther, 2011). It is important as it coordinates between the vision, mission and the marketing of the company. It is a great tool of market research as it provides immense data of the market to marketers. According to which they can study the external environment in detail (Greene, 2008). A marketing plan is majorly dependent on how effective the marketing mix of the company is. It is also important to set the best combination of the Ps of marketing mix so that it gives out the best of the results to the company. The marketing mix refers to those factors which are important from the companys perspective as these factors will enable marketers to influence or persuade consumers towards their products or services (Stewart Gugel, 2016). The very first is the product mix which deals with all the benefits and features of the product which will cater to the needs of the consumers and make them happy customers. Qantas being in the services industry they will satisfy their customers by making their journey pleasant and stress free. The journey can be made tension free when the flights will be on time, the in-flight conveniences that include food, drinks, seats, entertainment and most importantly behaviour of the crew members which can make their passengers feel that they are near to their homes. The price mix is one of the critical factors that keep on changing very often according to the change in any of the attributes of the product or service and also with the change in policies etc. Qantas is following the cost plus margin pricing method in which they add their profit margin to the manufacturing cost. The new services which the company will launch in their domestic and international flights according to that, the company should go for low fare pricing in the domestic flights is in good sense as it will can be one of the criteria to motivate domestic travellers to travel with them. For the introduction of the library section in the international flights the company can just add the reasonable amount to the section of the amenities provided in flight because this wont be an expensive preposition for the company as they can connect with any of the publication houses which can provide them with the books on discounted rates for the bulk buying. For retaining customers more p rograms like that of CityFlyer should be introduced. The place mix refers to that how your product or service will be made available to the target market (Baker Hart, 2008). Qantas can make their services available through the travel agents and retail agencies that can refer them to the customers coming in to book tickets and also provide them with the best offers given by the company. The company should increase their online presence as this will make a direct contact with the customers and there will be no involvement of extra cost of the agents in between. Online bookings through website will be a cost effective preposition for the company as well as the customers because this will not include the commission and fees of the travel agents. The promotion mix is the way of communicating the service or product and the value it will provide to the customers. Qantas is already into advertising on various platforms like broadcast, print, outdoor mediums to reach out to customers. The best of the promotional technique for Qantas should be the digital and online medium which will not involve much cost as that of the other mediums moreover, will give wide coverage also in comparison to them (The Australian, 2015). Videos showing the relationship between the crew and passenger with an emotional appeal can be one of the ideas. The people mix is considered with the people who are involved in delivering the best of the services to their customers whether it is on ground or in flight. Qantas should schedule the time to time training programs of all the employees and crew involved (Qantas, 2015). The processes mix is that how prompt the companys people are in delivering the services at the right time. Qantas should make the processes efficient by providing various mediums to fulfil customers needs like options for ticket bookings can be online, mobile app, outlet, agents etc. Conclusion From the above discussion of the report it can be concluded that companies cannot afford doing nothing because of the constant changes taking place in the market. Qantas is in the industry where there are many players therefore; they have to come up with time to time add ons and attractive offers for their customers then only they can sustain their business. The report has discussed the two of the products launch for their domestic and international flights i.e. the low fare flights and books section for them respectively. 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