Strategic Issue Marketing Paper Term Example | Topics and Well Written Essays - 1250 words

Strategic Issue Marketing - Term Paper Example More industries are now having a global perspective of foundries hence transformation is very easy. New models especially those in semiconductors field that have a great impact in our lives, are very crucial for one's success a field like these. Initially it has been in AMD manufacturing arm they have great assets in the leading technology and manufacturing capabilities. Foundries vision is to be a first truly world semi conductor foundry, to harness the resources of the world in order to deliver maximum value to its customers and unlock the potential for innovation. Its mission is to create a customer experience, through collaboration, exceptional service, successful innovation, and excellence in manufacturing. Major buyers and competitors It has more than 150 customers with a span of over three continents, these have created a new avenue to innovate, to drive, and develop semiconductor technology. They have state of the art manufacturing centers in United States of America, Singapo re, and Germany. The high volume and fast yield advance technologies facilitate its marketing. The footprint of this global manufacturing firm has a major support of research facilities. These have enabled the design and development of semiconductor hubs, in Asia, Europe, and United States. The companies have outsourced the paradigm of manufacturing. They are also looking forward to collaborate with other partners in the field. They are delivering a collaborative model for engaging customers. They offer a unique model of design using integrated device manufacturer. It is a model build using optimization of technology for low leakage and low yield. The major buyers for global foundries include multinational companies such as STMicroelectronics, IBM, Samsung electronics, Toshiba, and Renesas. They provide solutions to manufacture high metal gate technology. Their customers include all the largest semiconductors in the world. These companies are involved in the manufacture of technolog ical products. Major competitors It is important to note that the organization’s competitors play a significant role in determining the trend of the organization. The major competitors of global foundries include Nividia, ARM, AMD, and other international manufacturers of microchips. Major forces Bargaining power of suppliers The power of suppliers comes in because of availability and concentration of suppliers. When the suppliers’ power is high, the switching cost is also high. Threat of new Entrants There is a low entry of new entrants in the market because barriers like investment capital investment, time, and money affecting the profits. The new entrants affect the foundry industry heavily, for instance the entrance of Germany and China in the foundry industry has let to USA lose some of its business. Bargaining power of buyers Customizing of products leads to bargaining power and low switching costs. Foundry industry should be aware of customers needs since they a re the ones who determine the future prospects of the company. Almost everything in Foundry industry is a resource, VRIO analyzes its sustainability and performance. Rivalry among competitors The major rivals include Taiwan, United States of America, Germany, and Japan is committed in this growing industry and has high barriers of Exit. Availability of substitutes The availability of substitutes of the products manufactured by Foundries dents the ability of

Paraphrasing 2 Essay Example | Topics and Well Written Essays - 500 words

Paraphrasing 2 - Essay Example A leak was identified and endeavors to correct the defect by striking the fitting with a large wrench triggered the gas to ignite, which turned the tank car into a blowtorch. Processes that are linked to BLEVE include heat transfer (from flame to tank, between liquids and vapor phases, and from tank walls to the liquid and vapor stages, thermodynamic changes within the tank linked with pressure buildup, tank failure, material property degradation, and activation of pressure relief valve. Thus, issues with a missing relief valve, poor maintenance, inaccurate instruments, and inoperative or bypassed safety devices are linked with BLEVEs (Laboureur et al., 2013). Most cases of BLEVEs are conveyed by fragmentation, blast effects, and fireball radiation. A BLEVE leads to spontaneous, vigorous liquid boiling and the production of a shock wave. This is a type of explosion that occurs in a vessel under rapid heating process containing a high degree of pressurized liquid, for example, liquefied petroleum gas that has failed catastrophically. This substance (e.g. propane) is stored under pressure and contains a boiling point below ambient temperature range. In the case where the liquid contains a temperature above ambient boiling points, but it is heated before it is emitted by an external heat source to a temperature exceeding its boiling point can result to a BLEVE. This means that when the vessel fails, the internal pressure drops drastically to atmospheric and the hot liquid rapidly boils releasing a lot of vapors. This damage is as a result, of a pressure wave from the rapid expansion of the emitted vapor and flying fragments of the vessel and piping; if the material is combustible a hazard takes place. The hazard brought about by a BLEVE of a container containing flammable liquid is a fireball, a major fire, and the production of a powerful radiant heat flux. Moreover, BLEVE can be employed to refer to any sudden loss of containment of liquid more than its normal

Challenges to TESCOs Expansion into Malaysia

Challenges to TESCOs Expansion into Malaysia Executive Summary For any company to enter into the international market for the first time, a proper research and analysis regarding the challenges and current marketing conditions prevailing in the targeted country must be undertaken. The project has been undertaken to analyse, understand and highlight the major challenges that TESCO can face while entering into Malaysia for the first time. The report focuses on the Political and Legal, Economical, Socio cultural Technological and environmental challenges that may create a difficulties for TESCO to start its business in Malaysia. Introduction to TESCO Tesco PLC is a UK based supermarket chain. It is the largest British retailer, both by global sales and domestic market share, and the fourth largest retailer in the world behind Wal-Mart of the USA, Carrefour of France, and The Home Depot of the USA. Tesco has a long term strategy for growth, based on four key parts: growth in the Core UK business, expand by growing internationally, be as strong in non-food as in food and to follow customers into new retailing services. Environmental Analysis of Malaysia Political Legal Environment Rising Political instability Data In recent months, The political ruling party Barisan Nasional is facing the problem of fall in its strength in ruling the country. The opposition Party Pakatan Rakyat power influence on the Malaysians is increasing which has resulted into possibilities of undertaking of elections in the coming months. Analysis It is predicted that the opposition party may emerge as victorious which lead to increased political uncertainty lower economic growth for 1-2 years. Sales may slow down in the initial years which may be due to increased political uncertainty and disturbance on spending of public during the handover process. The handover process is generally a time consuming lengthy process. it may result into impaired business for the company. lower economic growth in the beginning years may affect the purchasing power of consumers. The company may have to reduce its cost to overcome lower sales in initial years. TESCO may have to reduce its cost on marketing and advertising . The consumers may prefer price and value over quality brand. Political war between the two parties may also result in the outcome of riots which may also result into physical damage of Tescos Property and buildings. Challenge Slow economic growth at the time of change in government which may lead to slow business in the beginning of setting its business in Malaysia. The consumers may prefer price over quality. TESCO may need to have strong control over its expenses. Riots may cause physical damage to TESCOs property if the Political war emerges. Restrictions on Press Advertising Data The Malaysian Government has a very tight control on media like TV, radio, newspapers, outdoor advertising etc for broadcasting of commercials and advertisements. The advertising code code of ethics are to be followed by all the companies business in Malaysia. Analysis The government has kept ban on advertisement of products like alcohol, pork, products with unacceptable images etc. Also, advertisement related to exposure of body parts anti social content like foul language, uncompetitive practices, religious comparisons etc are strictly prohibited. The advertisement must be shot in Malaysia with Malaysian models in the advertisements. No international models from other countries are allowed. Also, the musicals of the ad must be done in Malaysia. Advertisements related to food drink products must highlight the importance necessity of balanced diet to the viewers. Powerful emphasis on the speciality lifestyle of the country of origin of an imported product is not allowed in the advertisements. Challenges TESCO will have to change its marketing and advertising strategy in Malaysia. The government control on advertising media may disallow advertisement commercials of many products of TESCO UK. The company may also have to undergo the process of repackaging re labeling on their products. TESCO will have to create new ideas to advertise its product which could be expensive and time consuming. Focus on many cultural groups Data Malay, Chinese Indian community are the 3 major cultural groups in Malaysia. Chinese Indian community are the minority communities in the country. The recent attacks against the Christian church has created political instability social unrest among the people. Analysis The wealth gap between less richer Malays very rich Chinese and Indian ethinic group in Malaysia has always been a point of concern in Malaysian politics. There has been many issues regarding this issue in the past which created a tension in the Malaysian political environment. But currently, the government is taking efficient measures to reduce the tension between the cultural groups. Christianity is also a minority religion in Malaysia on which government has to keep its attention. However, in the beginning of 2010, there were a series of attacks against Christian church because of some high court decisions. All these factors may lead to political instability in the near future. Political instability may result into the change in government. Christianity is the major religion in UK. Malaysians may tend to emotionally link the products of TESCO with Christianity as TESCO is a UK based company. This may initially led to the unacceptance of the products by Malaysians due current social unrest which may affect the sales and brand image of TESCO in Malaysian market. This may also affect the marketing and advertising strategy of TESCO. The company may have to frequently and carefully advertise its product to the consumers to change their perception about the link between Christianity and the Companys product offering. This may result into heavy expenditures resulting into the rise in cost of the company. Challenges Recent attack on churches may create the perception of link between UK TESCO products and Christianity religion which may affect the sales of TESCO. TESCO will need to advertise more frequently to change the consumers perception about the Christian religion and the local products it sells to Malaysians. Impact of terrorism Data Analysis Rising tension between Malay, Chinese Indian cultural groups in Malaysia in last few years have created a threat of internal terrorism in Malaysia. The war between the ethnic Chinese terrorists Malaysian government came to end after 42 years. However, in the beginning of 2010, there were a series of attacks against Christian church because the court said that the Christians can refer GOD as ALLAH. Challenge Sales may become difficult due to religious unrest. TESCO many have to opt for an option of Public relations on a regular basis which may increase the expenses of the company. Economical Environment Low Purchasing Power Data The GDP per capita income of Malaysia and UK for 2008 was $14,215 $35,468 respectively. Malaysia can be classified as the country of people having upper middle income level whereas UK population can be classified under high income level. Analysis The purchasing power of UK is more the purchasing power of Malaysia. It clearly reflects that the disposable income of Malaysia is comparative low to that of Uk. The per capita income disposable income of Britishers is very high thereby increasing their purchasing power. Due to high purchasing power, normally people in UK prefer brands and are brand loyal are willing to spend extra on the products. The per capita income of Malaysians is comparatively very low to that compared with Britishers. Lesser income signifies that the disposable income will be lower thereby reducing purchasing power. This will directly result in the emergence of price sensitive market condition in Malaysia where brand loyalty could be given less priority by Malaysians. Lower per capita income of Malaysians will result into low purchasing power making Malaysia a price sensitive market where buyers may be ready to buy any product with less or no brand importance. So the company sales might get affected due to this. TESCO may have to change its products, lower the quality lower the price so that the products can be produced cost effectively consumers can afford to buy. TESCO may have to start its own manufacturing unit along with its own new supply chain management and search for local suppliers in Malaysia who can provide products of good quality at a lower price. This may help in producing products at lower cost which the Malaysians can intend to buy. TESCO will have to search the place to set up their business to get proximity to the market which may help in lowering the distribution cost of its product. Challenges Lower consumer income will affect sales of the company. Uk products have high quality with high price. The company may have to rechange its quality of the products as per the price. TESCO will have to start its new supply chain management distribution system to make the local products for cost efficiency. TESCO will need to find their place of setting business where Distribution cost is very low. The company will have to look for local supply chain who can meet all above requirements. Foreign Currency Fluctuation Risk Data The foreign exchange of 1GBP to 1Malaysian Ringett in recent months has fallen from 5.8RM to 4.7RM. The interest rate of Malaysia UK in the beginning of the year 2010 were 2.25% 0.5% respectively. Analysis The key factor for fluctuations in currency exchange rates is the interest rate in different countries. Malaysia offers significantly higher interest rates than UK. Then investors will want to put money into Malaysia, thus increasing demand for the currency. The increase in currency demand may result into lowering value of Pound thus creating Foreign currency fluctuation risk.Exchange Rates are very important for any country as they determine the level of imports and exports. Challenge Importing products may become a costly option due to fluctuation in currency risk. The company may have to look for local suppliers and also may have to start new supply chain management to reduce the cost. Unemployment Level Data The recent Global financial crisis is still having a major impact on employment level in all the countries of the world. The unemployment rate in UK has reached to 8% in march 2010. The unemployment rate has increased from 3.2% in 2007 and has reached to 3.7% in march 2010. Analysis Increase in unemployment of Skilled, Semiskilled Labourers has been a major concern for Malaysian government in last few years. The Malaysian Government may put some employment restrictions on all the Multinational companies in Malaysia to hire the local Malaysians for employment. The restrictions may include more hiring of Malaysians in comparison to foreign employees irrelevant of their level of skills. Even though the higher unemployment in their home country, TESCO may undergo the pressure of hiring more Malaysians in comparison of foreign employees and provide training to them to meet the required skills for employment which may increase the overall expenses of the company. Also, employing foreign workers in Malaysia will be an expensive cost incurring idea thus increasing the operational cost of the firm affecting the product pricing. Challenge Employing foreign talent may not be possible to run the business. Providing training for Local staff would be expensive and time consuming process. Creating new supply chain management Data Low purchasing power of Malaysians, high foreign currency fluctuation and price sensitive market in the country are becoming major factors for the companies to reduce their prices of the product. Analysis Low Purchasing power of Malaysians in comparison with those of UK will create a price sensitiveness in the country where people may prefer Price over quality. Foreign currency fluctuation between Malaysian Ringett and UK Pound has been unstable in recent times. In importing goods, TESCO may end up in paying more than their usual price thus increasing the overall cost of the product. TESCO will have to reduce the price to meet the market price with its competitors product. The company will have to look for new supply chain management along with new suppliers who can provide the required quality at lesser price to meet the comsumers expectation. Setting up the new supply chain along with new local suppliers will be a big challenge as TESCO is an International Company. Challenges Importing goods from UK will be expensive for TESCO. Tesco may have to compromise on the quality of the product in case of price sensitive market. TESCO will have to set up new supply chain management along with new local suppliers to meet both the price and quality requirement of the consumers. Socio Cultural Environment Labeling Packaging Requirements Data Analysis The Malaysian government is very strict about the labeling language used on the products sold in the country. The language on all the products saleable, whether local or imported, must be written in Bahasa Malaysia or English. And in case of imported goods, the language used in either case may also include translation in any other languages. Since the Government rules regulations is very strict in Malaysia, TESCO would have to Change its labeling repack the products with descriptions in both English bahasa Malaysia Language. Also, the company will have to give more information on the product about its HALAL Certification, ingredients, Date marking, Nutrition Labeling etc. The company will have to change its packaging strategy for its products due to hot humid climatic conditions prevailing in Malaysia This will increase the cost of packaging labeling of all the products to be sold. So to gain economies of scale, TESCO may have to increase its sales volume to cover up the cost of change in labeling packaging. Challenge Relabeling and repackaging the products due to language barrier will be costly and time consuming. TESCO may have to keep on advertising its product on a regular basis to overcome the language barrier. Halal certification Data Analysis The concept of Halal on food non food category of product consumption is a vital issue in any muslim country. Islam is the official religion followed in Malaysia. The religion of Islam demands that the product to be consumed must be HALAL. In Malaysia, The Muslim consumers look for the HALAL certification on the products which is issue by Malaysias Department Of Islamic Development (JAKIM). In recent years, the Muslim consumers in Malaysia are faced with broad selection of products services which are either locally named or are international products certified as HALAL. The Competition is intense in the Malaysian market where local retailers have an upper hand for the sale of products by projecting their products as Islamic brands with the help of creative packaging labeling on their products. TESCO will have to certify HALAL certification on all it products will have to show the logo on each HALAL certified product. This will result into rising of its operating cost. Also, The HALAL certificate is valid for only 1year. So, the company may have to incur these cost every year. Challenge Certification of Halal on all products is costly and time consuming. The validity of certification is very less which results into occurrence of repetitive expenses every year. Advertising, packaging and labeling strategy would change which may increase the cost of the firm. Intense competition from local retailers will be a challenge. Technological Environmental Factors Accessibility Updation of Information Data and Analysis The percentage of urban population to total population in the year 2008 was 70.4%. Most of the hypermarkets are located in the urban areas. Rural consumers may have little access to either buy the product online or going to the nearest hypermarket in their area. So, setting the business in urban market will be a challenge to TESCO to meet capture the market share the requirements of both rural urban population. In recent years, in Malaysia, Online purchasing has become an easy, time, cost energy saving way to buy the products. This method is more followed by the urban consumers to book an order. So, TESCO will have to keep a regular update on timely basis about the availability of its products on its online purchasing website for its consumers. Challenge Target market may get narrow down due to low internet access in rural areas. Starting a business in rural area may increase the transportation cost to the urban consumers. Regular update on timely basis about the availability of its products on its online purchasing website for its consumers will be a challenge. Impact of global warming, deforestation environmental factors Data Analysis Water air pollution, impact of global warming has affected the health of the people in Malaysia. Deforestation due to regional development is also another factor affecting the country. The Malaysian government is now becoming very strict for control over these environmental problems. Any business, whether local or multinational business, has to comply with all the set of rules and regulations related to the environmental issues laid by the Malaysian government. Government may also disallow the companies in setting up of warehouses in the certain selected parts of the country. TESCO, being an multinational brand, will have to follow the strict prescribed rules laid by the Malaysian Government and may have to submit regular reports to the government regularly regarding the working of the company. Challenge Setting up of warehouses near TESCOs hypermart can be a big challenge. Transportation cost may get increased due to problem in selecting area for warehouses. Restriction on certain products can affect the business of TESCO.

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Soviet gymnasts astounded the world with highly disciplined and difficult performances, setting a precedent that continues. The new medium of television has helped publicize and initiate a modern age of gymnastics. Both men's and women's gymnastics now attract considerable international interest, and excellent gymnasts can be found on every continent. Nadia Comaneci received the first perfect score, at the 1976 Summer Olympics held in Montreal, Canada. She was coached in Romania by coach, (Hungarian ethnicity), Bella Karolyn. Comaneci scored four of her perfect tens on the uneven bars, two on the balance beam and one in the floor exercise. Even with Nadia's perfect scores, the Romanians lost the gold medal to the Soviet Union. Nevertheless, Comaneci became an Olympic icon. In 2006, FIG introduced a new points system for Artistic gymnastics in which scores are no longer limited to 10 points. The system is used in the US for elite level competition. Unlike the old code of points, ther e are two separate scores, an execution score and a difficulty score. In the previous system, the "exe...

Abortion Persuasive Speech

Introduction Abortion is one of the most debatable and controversial issues that exist today in our society. There are people who support the idea that it should be a choice of each and every woman – whether to do it or not, while others claim that no one has a power to decide, whether to bring life on the planet, or put an end to it. (writings) I believe that there is no other option than to choose life. 1. ) In my opinion many women are very unaware of how fast a baby develops. A. ) At three weeks the heart begins to beat with the child's own blood and the backbone spinal column and nervous system are forming.Also liver, kidneys and intestines begin to take shape. B. ) By week five eyes, legs, and hands begin to develop. C. ) By eight week the baby can begin to hear and every organ is in place, bones begin to replace cartilage, and fingerprints begin to form. D. ) At week twelve the baby has all of the parts necessary to experience pain, including nerves, spinal cord, and th alamus. Vocal cords are complete and the baby can suck its thumb. E. ) By twenty weeks the baby recognizes its' mothers voice and you can tell the sex. (Development) 2. Most women facing an unplanned pregnancy who opt for an abortion do so early on; just over 61% take place in the first 8 weeks of pregnancy, and 88% occur in the first trimester, before the 13th week of pregnancy. Only 10% of abortions occur in the second trimester, between the 13th and 20th weeks of pregnancy. (Lowen) A. ) There are two different types of abortions: Surgical abortions and Medical Abortions. a. As the name suggests, medical abortions do not involve surgery or other invasive methods but rely on medications to end pregnancy. Lowen) i. A medical abortion involves taking the drug mifepristone; often called ‘the abortion pill,' its generic name is RU-486 and its brand name is Mifeprex. Mifepristone is not available over the counter and must be provided by a health care professional. A woman seeking a medical abortion can obtain one through a doctor's office or clinic and should expect two or more visits to complete the process, as another drug, misoprostol, must be taken to terminate the pregnancy. (Lowen) b.All surgical abortions are medical procedures that must be done in a health care provider's office or clinic. There are several different surgical abortion options. ii. Aspiration is an abortion procedure that can be performed on a woman up to 16 weeks after her last period. Aspiration, also known as vacuum aspiration, suction aspiration or D&A (dilation and aspiration), involves the insertion of a tube through the dilated cervix into the uterus. Gentle suction removes fetal tissue and empties the uterus. iii.In some circumstances, a spoon-shaped instrument called a curette is used to scrape the uterine lining to remove any remaining tissue. This procedure is called a D&C (dilation and curettage. ) iv. Dilation and evacuation (D&E) is typically performed during the second trimester (between the 13th and 24th week of pregnancy. ) Similar to a D&C, a D&E involves other instruments (such as forceps) along with suction to empty the uterus. In later second-trimester abortions, a shot administered through the abdomen may be necessary to ensure fetal demise before the D&E begins. Lowen) Conclusion All in all I believe that medical and/or surgical abortions should be illegal. I don’t believe anything can justify an abortion, because you are intentionally ending a human life. Works Cited Development, Fetal. http://www. nrlc. org/abortion/facts/fetaldevelopment. html. n. d. Lowen, Linda. http://womensissues. about. com/od/reproductiverights/a/AbortionTypes. htm. n. d. writings, Paper. http://www. paperwritings. com/free-examples/persuasive-speech-on-abortion. html. n. d.

McDonalds Corporation Essay

McDonalds Corporation is the world’s number 1 fast food chain, Richard and Maurice McDonald started this business with a restaurant in San Bernardino California in 1940. Now a days McDonalds serves more than 56 million customers every day. There are more than 30,000 restaurants operated by McDonalds worldwide in which more than 80% are operated as a franchise and less than 20% are owned by company. McDonald’s main selling products are hamburgers, cheeseburgers, double cheeseburgers, big Mac burgers, quarter pond burgers, tasty burgers and mc flurry’s Company profile McDonalds is the words largest fast food corporation, serving more than 57 million people in 119 countries daily with more than 31,000 restaurants worldwide in which 6,899 are owned by company and 20,499 are operated as franchise and 3,960 are operated by affiliates.Andrew j. McKenna is the chairman of McDonalds Corporation since April 2004, Aprill Harrell Perrine president of blur cross and blue shield of Florida, Jim Dalton vice president of the Dalton agency, Ryan Schwartz the treasurer of Zurich insurances,inc. bill van zante the secretary of McDonalds.â€Å"The corporation revenues come from the rent, royalties and fees paid by franchises, McDonalds revenues grew 27% over 3 years ending in 2007 22.8 billion and 9% growth in operating income to 3.9 billion†. History of Mc. Donalds ‘I m Loving it’ is a tagline known to every segment of the market, from kids and youngsters to the elderly people. McDonalds is a global foodservice industry, which began its operations in the 1940’s. The concept of McDonalds was introduced by Dick and Maurice McDonald, by opening a ‘hamburger stall’ in San Bernardino, California. They introduced an idea of selling their food cheaper than competitors by persuading customers to go to a counter to order their food. This concept helped in faster turnaround of the customers. This innovation proved successful and popular among the customers. They focused on burger cooking as a production line. The staff of McDonalds were committed to one task at a time. When Mr. Ray Kroc came across a McDonalds burger, he had never seen so many people served so quickly. He was quite impressed by the speed of service that they used in catering their customers. Kroc suggested that open more outlets of their stall, but they refused as they were quite busy with their own store and were not in a position to open any other store. Kroc volunteered to run a new outlet himself, by paying them royalties for using their concept of business. The McDonald brothers agreed and a new McDonalds retail outlet was opened, which was a franchisee. Kroc was a person with aggressive and risk taking attitude. He realized that small things were often valued more by customers than some of other things. He introduced a concept of Cleanliness in his store. He termed cleanliness not only a symbol of hygiene but it also showed its customers that the business cared about details. He started growing his business and started giving franchises to other people. With the help of Ted Turner, Kroc visioned that the key success of McDonald’s expansion was to offer franchises. The major domestic growth of McDonald’s in USA began in 1960’s, as there was a demand of cheap takeaway food. Through the franchise concept, McDonald’s made a move toward worldwide success. Today the Company operates in more than 117 countries worldwide, serving more than 50 million customers per day. The company’s retail outlets are either owned by the company or by franchisees. The company focuses on delivering high quality and value to its customers through its services, product range and constant quality check of its products The Success Factors How did the chain grow from a single restaurant into the massive corporation it is today? There are three characteristics that stand out about the success of McDonald’s: consistency, innovation and resiliency. Consistency It doesn’t matter if you’re visiting a McDonald’s in South Africa or Zimbabwe, you’re going to have a similar experience wherever you are. This highlights Ray Kroc’s vision for McDonald’s from the beginning. â€Å"Quality, Service, Cleanliness and Value† was Kroc’s motto. His belief in this motto was so strong he went on to found a training school. Consistency, of course, is the key factor in any franchise Customers know what to expect and can take comfort in that knowledge when making a decision on where to eat. McDonald’s success came from customers expectations of producing food at a quick pace. Innovation You can tweak your product without causing disruptions, and potentially better serve your customers. Innovation comes from responsiveness to customers needs or wants. For example, in 1975 a group of potential McDonald’s customers had a problem: at that time, soldiers in a certain places weren’t allowed to get out of their cars while wearing their uniforms. After learning this problem, McDonald’s came up with a solution: add a drive-thru. Resiliency Many of the challenges McDonald’s has faced over the years are related to health concerns, particularly related to children. In response to these concerns, McDonald’s formed the Global Advisory Council (GAC) in 2004. The GAC is an international team of independent experts assembled by McDonald’s to provide us with professional guidance in the areas of nutrition and children’s well-being. In spite of these controversies, McDonald’s ranked in the top 10 overall, and number one in food services, in CNNMoney.com’s survey of the World’s Most Admired Companies for 2011. Mission & Values McDonald’s brand mission is to be the customers favourite place, way to eat and drink. Their worldwide operations are aligned around a global strategy called the Plan to Win, that centres on an amazing customer experience – People, Products, Place, Price and Promotion. They are committed to continuously improving their operations and enhancing their customers experience. McDonald’s Values †¢They place the customer experience at the core of all that they do. †¢They are committed to their people. †¢They believe in the McDonald’s System. †¢They operate their business ethically. †¢They give back to their communities. †¢They grow their business profitably. †¢They strive continually to improve. Sustainability From the start, they’ve been committed to doing the right thing. Their sustainability efforts ensure that their business practices and policies continue their rich heritage of making a positive impact on society. McDonald’s footprint is significant. So too are the opportunities and expectations. With approximately 1.8 million employees working for McDonald’s and over 5,000 franchisees, thousands of committed suppliers and the more than 69 million customers who visit us every single day in 119 countries, we can use our scale, scope and talent to make a positive difference in the world. Together for good.

Term Paper on Abortion

Term Paper on Abortion In biological terms, abort means to expel a foetus during the early months of pregnancy or to check a disease or a condition during its early stages and abortion means the premature birth of an embryo before it is capable of continuing life. Abortion is considered a crime of murder if it is allowed to be done intentionally as a life, which is not capable to be born still, is tried to be eradicated with the help of medical expertise. Abortion can be also be caused by carelessness of the mother or any accidental happening when the mother is unable to secure herself or her baby. Sometimes, there is a situation when the mother’s life is in danger; the doctors recommend the mother and her relatives to abort the unborn baby as to secure the life of the mother. In case of securing mother’s life, abortion is not considered a crime but if the child is aborted for any unauthorized or illegal purposes, it is a criminal activity that is prohibited by law. Students who belong to the discipline of medical and the professionals of medical are well are of the effects and causes of abortion, they also know about the precautionary measures that a woman should take after abortion and they are also aware of the stages and needs of pregnancy that a woman should follow during her pregnancy but the commoners are not knowledgeable about any effects and causes and the precautionary measures which they should take during pregnancy. In such a situation, the medical practitioners and students of medicine should write a term papers on abortion or abortion term papers for the awareness of common people in terms of abortion and its harmful effects and the steps that a woman should take after her abortion. Now, the problem faced by medical students is how to write a term paper on abortion or term papers on abortion? For writing term papers on abortion, follow the following steps: Introduce the topic of term paper on abortion. Your introduction should contain information and a thesis statement that should reveal your point of view related to abortion. A thesis statement is a one-line answer to your abortion term paper question. Your term paper on abortion should be simple and clear, so that, everyone can understand your term paper on abortion. Divide your term paper on abortion in various sections such as introduction, literature review, effects, adversities caused by abortion, reasons for abortions, legal conditions associated with abortion, findings, precautionary measures and conclusion and any other, that seem suitable to you for inclusion in term paper on abortion. Include only precise and accurate information in your term papers on abortion. You can also buy term paper on abortions from any supporting entity that provides abortion term papers for support of students or read some writing tips how to write a term paper on our blog.

How to Make Homemade Fizzy Bath Bomb Balls

How to Make Homemade Fizzy Bath Bomb Balls Use your chemistry to make a fizzy, scented bath bomb (bath ball). Make them for yourself or give them as gifts! Its pretty easy to make and takes only about 15 minutes! Fizzy Bath Bomb Chemistry Fizzy bath bombs or bath seltzers are an example of an acid-base reaction. The citric acid (weak acid) and baking soda (sodium bicarbonate, which is a weak base) react together to release carbon dioxide gas. This gas forms the bubbles. The citric acid and baking soda dont react until they are in an aqueous (water-based) solution. The cornstarch helps keep the bath bombs dry until you add them to the bath. You could substitute Epsom salts in place of the cornstarch if you prefer. What You Need for Bath Bombs 2 tablespoons  citric acid2 tablespoons cornstarch1/4 cup  baking soda 1/4 teaspoon fragrance oil3-6 drops food color3 tablespoons vegetable oil Lets Make Bath Bombs! Mix all dry ingredients (citric acid, cornstarch, baking soda) in the bowl.In a different bowl or a small cup, mix the vegetable oil, fragrance, and coloring together.Slowly incorporate the oil mixture into the dry ingredients. Mix well.Place 1 balls of the mixture on waxed paper. They will be semi-hard within 2-3 hours, but allow 24-48 for them to fully dry before storing them.Store bath balls in a sealed container, away from moisture.Add a few to the bath and enjoy! For gift giving, the balls may be placed in individual candy cups. Useful Tips Either fragrance and/or coloring is optional.Suggested vegetable oils include coconut oil, avocado oil, apricot kernel oil, sweet almond oil, or olive oil, although any emollient oil is good!Use small molds to make three-dimensional fizzy bath shapes.

The Purpose and Function of Foil Characters

The Purpose and Function of Foil Characters Have you ever been reading a novel and find yourself wondering, â€Å"What’s eating this guy?† or, â€Å"Why doesn’t she just dump him?† More often than not, a â€Å"foil† character is the answer.      A foil character is any character in literature that, through his or her actions and words, highlights and directly contrasts the personal traits, qualities, values, and motivations of another character. The term comes from the old jewelers’ practice of displaying gemstones on sheets of foil to make them shine more brightly. Thus, in literature, a foil character literally â€Å"illuminates† another character. Uses of Foil Characters Authors use foils to help their readers recognize and understand the important qualities, characteristics, and motivations of the various characters: In other words, to explain why characters do what they do. Foils are sometimes used to explain the relationships between a plot’s â€Å"antagonist† and â€Å"protagonist† characters. A â€Å"protagonist† is the story’s main character, while an â€Å"antagonist† is the protagonist’s enemy or opponent. The antagonist â€Å"antagonizes† the protagonist.   For example, in the classic Lost Generation novel â€Å"The Great Gatsby,† F. Scott Fitzgerald uses narrator Nick Carraway as a foil to both protagonist Jay Gatsby, and Jay’s antagonist Tom Buchanan. In describing Jay and Tom’s contentious shared love for Tom’s trophy wife Daisy, Nick depicts Tom as an Ivy League-educated athlete who feels entitled by his inherited wealth. Nick is more at ease around Jay, who he describes as a man who â€Å"had one of those rare smiles with a quality of eternal reassurance in it†¦Ã¢â‚¬  Sometimes, authors will use two characters as foils to each other. These characters are called â€Å"foil pairs.† For example, in William Shakespeare’s â€Å"Julius Caesar,† Brutus  plays foil to Cassius, while Antony’s foil is Brutus.   Foil pairs are sometimes the story’s protagonist and antagonist, but not always. Again from the quill of Shakespeare, in â€Å"The Tragedy of Romeo and Juliet,† while Romeo and Mercutio are best friends, Shakespeare writes Mercutio as Romeo’s foil. By poking fun at lovers in general, Mercutio helps the reader understand the depth of Romeo’s often illogically desperate love for Juliet. Why Foils Are Important Authors use foils to help readers recognize and understand the traits, attributes, and motivations of the other characters. Thus, readers who ask, â€Å"What makes him or her tick?† should be on the lookout for foil characters to get the answers. Non-Human Foils Foils are not always people. They may be animals, a structure, or  a subplot, a â€Å"story within a story,† that serves as a foil to the main plot.   In her classic novel â€Å"Wuthering Heights,† Emily Bronte uses the two neighboring houses: Wuthering Heights and Thrushcross Grange as foils to each other to explain the events of the story. In chapter 12, the narrator describes Wuthering Heights as a house where : â€Å"There was no moon, and everything beneath lay in misty darkness: not a light gleamed from any house, far or near all had been extinguished long ago: and those at Wuthering Heights were never visible†¦Ã¢â‚¬  The description of Thrushcross Grange, in contrast to the Wuthering Heights, creates a calm and peaceful atmosphere. â€Å"Gimmerton chapel bells were still ringing; and the full, mellow flow of the beck in the valley came soothingly on the ear. It was a sweet substitute for the yet absent murmur of the summer foliage, which drowned that music about the Grange when the trees were in leaf.† The foils in these settings also help in the development of the foils in the characters, as the people from Wuthering Heights are unsophisticated, and are foils to those from Thrushcross Grange, who display a refined disposition. Classic Examples of Foil Characters In â€Å"Paradise Lost,† author John Milton creates perhaps the ultimate protagonist-antagonist foil pair: God and Satan. As the foil to God, Satan exposes both his own negative traits and God’s good traits. Through the comparisons exposed by the foil relationship, the reader comes to understand why Satan’s stubborn resistance to the â€Å"will of God† justifies his eventual expulsion from paradise. In the Harry Potter series, author J.K. Rowling uses Draco Malfoy as a foil to Harry Potter. Though both protagonist Harry and his antagonist Draco have been empowered by Professor Snape to â€Å"experience the essential adventures of self-determination,† their inherent qualities cause them to make different choices:  Harry chooses to oppose Lord Voldemort and the Death Eaters, whereas Draco eventually joins them. In summary, foil characters help readers to: Understand the traits and motivations - â€Å"axes to grind† - of other charactersTell good intentions from evil, strength from weakness,   or true ability from empty braggadocioUnderstand â€Å"who† protagonists and their antagonists are, and why they are enemies Perhaps most importantly, foils help readers decide how they â€Å"feel† about the characters.

Developments of research on Alzheimer's Essay Example | Topics and Well Written Essays - 1000 words

Developments of research on Alzheimer's - Essay Example The relationship of neuropathological features of Alzheimer’s Disease to the emergence of cognitive deficits, is not fully understood currently. However, â€Å"the process that results in the accumulation of   AÃŽ ² as amyloid triggers the complex pathological changes ultimately leading to cognitive impairments† (Sun, 2007, p.40), known as the ‘amyloid cascade’ hypothesis. Lichtien and Mohajeri (2008) state that the high morbidity, socioeconomic costs, and lack of specific treatments indicate the importance of research on Alzheimer’s Disease. Evidence from Lichtien and Mohajeri’s (2008) research on the efficacy of anti-amyloid immunization strategies, indicates that they serve as effective protective mechanisms against Alzheimer’s Disease. However, the underlying mechanisms of action of therapeutic antibodies, particularly their impact on the complex amyloid ÃŽ ² peptide (AÃŽ ²) metabolism and various AÃŽ ² equilibria present both on the internal and external sides of the central nervous system, are not fully clear as yet. Moreover, physiological AÃŽ ² metabolism is not fully understood because of inadequate analytical tools to characterize and quantify treatment effects. Further, biomedical research is aimed at developing predictable therapies minimizing the risk of adverse effects such as brain inflammation and/ or hemorrhage caused by anti- AÃŽ ² immunization protocols. The researchers found that standard Enzyme Linked Immune Sorbant Assay (ELISA) protocols are inadequate in rational drug design, and there is a requirement for more complex analytical tools to be developed and applied. Tests ensuring greater reliability in the assessments of AÃŽ ² in free versus protein-bound form, as well as monomeric versus aggregated AÃŽ ², will be key to identifying the mechanisms forming the basis for efficacy and safety of the

A Review of Performance Appraisal Practices nad Policy Options. A Case Literature

A of Performance Appraisal Practices nad Policy Options. A Case Study on a Local Nightclub - The Plug - Literature review Example An effective, valid, strong and accurate appraisal system for rating the performance of employees is indispensable in ensuring effective functioning of the performance management system and helping the organization attain competitive advantage ((Kuvaas, 2006:506; Boachie-Mensah & Seidu, 2012; Abdulakadir, Isaika, and Adedoyin, 2012:124). The outcome of the appraisal process, the accuracy of employee ratings as well as perceived effectiveness of the appraisal process is critical as such inputs are often used by organizations to make various decisions in promotion and compensation, administrative, and training and development. Performance appraisal systems also make it possible for employees to understand their capability development and their performance, and in this sense keep employee morale high and improve organizational health. This is possible through an effective and fair appraisal system (Boachie-Mensah and Seidu, 2012). Various research studies have explored performance Appra isal systems and the need for such systems to work effectively in organizations. This section reviews literature on performance appraisal practices and policy options by looking at main approaches in performance appraisal, objectives of performance appraisal programs, issues surrounding performance appraisal systems, the managerial role and employee perceptions in performance appraisal, and performance appraisal practices in the entertainment / nightlife industry. Background of Performance Appraisal Performance Appraisal has been in existence since the industrial revolution where it was used a means of monitoring organizational output (Fandray, 2001). However during the earlier days, it was used more as a negative procedure than a positive one. It was often linked to punishment and reactivity to poor performance (Kennedy & Dresser, 2001). This implies that the performance appraisal focused on punishment of employees for poor performance as a way of motivating the employees to perfor mance highly. However, overtime the performance appraisal has continually evolved over the years. Kennedy and Dresser (2001:8) note that, as years passed organizations gradually refined their performance measurement techniques that focused on improving performance, with the trend focusing more on a move towards rewards than punishment. In the past three decades, researchers and practitioners have vigorously and critically analysed and examined the effectiveness of how various performance appraisals are used within different organisational contexts (Kondrasuk, 2011). Though there have been a wide array of studies on effectiveness of performance appraisal system, no consensus has yet been reached concerning what type of performance appraisal universally best meets the desired objectives of various organisational contexts. This implies that different performance appraisal systems are suitable for different organisational contexts. Definition of Performance Appraisal and main approaches Various scholars have defined performance appraisal in a number of ways. Armstrong (2006:450) defined it as steps involved in assessing the performance of employees, recording such performance and providing feedback to the employees. It is a formal employee monitoring system (Cardy & Dobbins, 1994; Ikramullah, et al, 2012: 144), which often involves evaluation of employees performance based on the opinions and judgments of supervisors, workers, managers, peers and subordinates (Jackson & Schuler, 2003:455). On the other hand, Nath (2011:648) defines it as formal procedures employed in evaluating employee’s contributions, possibilities and potentials within an organization. This

Effect of Credit Crunch on Banking Sector in the UK Dissertation

Effect of Credit Crunch on Banking Sector in the UK - Dissertation Example 33 Figure 1.2: UK Banking Sector - Northern Rock Example 34 Figure 1.3: Business and Financial Services Growth Relative to Overall UK GDP Growth 35 Introduction The origin of the credit crunch was in the US in the year 2007. Several evidences proved that UK had also been affected due to the credit crunch (Ball & Et. Al., 2009). This report will analyse several aspects regarding the impacts of the credit crunch on the UK banking sector. General Statement The report will be dealing with the impacts of the credit crunch on the UK. It is a broad aspect hence the topic has been specified through restricting its focus only on the banking sector. Therefore, the prime research statement undertakes the analysis of the impact of credit crunch on the banking sector. Specific Statements In order to draw the ultimate findings of the research statements, the following specific statements will be evaluated ‘The Credit Crunch Explained’ ‘Credit Crunch — Banks Stop Lendingâ €™ ‘Banking Sector Timeline - From Credit Crunch to Present Day’ ‘Bankers Made 'Astonishing Mess'’ ‘UK Banking Regulation’ Requirement for Further Investigation The scope of study is huge as it encompasses the entire banking sector of the UK. Due to the constraint of time, it might not be possible to conduct an immense research. The study can be more concrete if increased number of real evidences could be included. Moreover, views of the managers or the finance managers of the banks in the UK can be taken into consideration to acquire the in-depth analysis of the topic. It is evident that the impact of credit crunch will not have similar implications to the big and small banks. Therefore, it can be stated that there is a further scope of investigating the differences of the impact in between the... The origin of the credit crunch was in the US in the year 2007. Several evidences proved that UK had also been affected due to the credit crunch. This report will analyse several aspects regarding the impacts of the credit crunch on the UK banking sector. The report will be dealing with the impacts of the credit crunch on the UK. It is a broad aspect hence the topic has been specified through restricting its focus only on the banking sector. Therefore, the prime research statement undertakes the analysis of the impact of credit crunch on the banking sector. The scope of study is huge as it encompasses the entire banking sector of the UK. Due to the constraint of time, it might not be possible to conduct an immense research. The study can be more concrete if increased number of real evidences could be included. Moreover, views of the managers or the finance managers of the banks in the UK can be taken into consideration to acquire the in-depth analysis of the topic. It is evident that the impact of credit crunch will not have similar implications to the big and small banks. Therefore, it can be stated that there is a further scope of investigating the differences of the impact in between the smaller and the bigger banks. The primary objective of the project is to determine the impact of the credit crunch in the banking sector of the UK. The concept of the credit crunch is related with the banking sector as it is based on the lending procedure. It indicates that basic concepts are needed to be conceptualised.

Decision makin Essay Example | Topics and Well Written Essays - 1250 words

Decision makin - Essay Example This section reports on decision to implement an e-supply chain by Jaguar Land Rover through analysis of sources of information for making the decision, evaluation of the available information, and explains appropriate communication of the information to help managers in making the decision. Available sources of information Multiple sources of information exist for making decision on application of e-supply chain by Jaguar Land Rover. The company’s customers form the first source of information. As the end user of the products, the customers determine the quantity of products to be availed at different points of a supply chain at given times. The customers’ locations and preferences also influence decisions on supply chains for utility objectives. Competitors are another set of information source as they determine competitiveness of the industry. Based on customers’ preferred choice of supply chain and trend in demand, information on competitors’ supply ch ains is necessary in determining the most suitable option that can gain Jaguar Land Rover an advantage over the competitors. Competitors’ intentions for new approaches to supply chain are another source of information for planning purposes. Another source of information for the decision is professional bodies and experts who can offers vast information of financial and legal scope of available supply chain options. Financial information involves cost of installation and implementation of different supply chain alternatives and information on legal scopes include rights and liabilities that can emanate from implementation of available supply chain options and involved contracts. Other sources of information include â€Å"industry and trade associations,† â€Å"conferences and trips, superiors and board members† and other members of the organization (Auster and Choo 1994, p. 211). Analysis of available information through decision-making models One of the availabl e information about the company is its ownership that exclusively belongs to TATA and which means that TATA’s interest must be incorporated in the decision making process. Jaguar Land Rover is also a major player in the competitive motor vehicle industry, a position that identifies competitors, their initiatives, and potential supply chain alternatives as significant information. The company’s target market that is the set of luxurious consumers who are majorly dignitaries and the royal class is also significant to the decision making process. Jaguar Land Rover has also witnessed expanding market in the international scope. Stakeholders’ interest in the company’s operations such as workers’ job safety and impact of the company’s operations on the economy are other fundamental information for the decision because the stakeholders have power, both directly and indirectly, to influence the management’s decision to implement or rescind of fered recommendations on e-supply chain for the company (Mottram and Pierron n.d., n.p.). Analysis using the Simple Multi-Attribute Rating Technique (SMART technique) The Simple Multi-Attribute Rating Technique, also referred to as SMART techniques for decision-making, offers a basis for analyzing the company’s available information. The decision making model depends on variables’ values and chances of occurrences upon which weights are attached to variables and cumulative values for each alternative determined for decision. The first step in implementing the decision model is

Social network security is seriously threatened Dissertation

Social network security is seriously threatened - Dissertation Example The paper has gone to an inch to determine the level of importance is given to the privacy setting and its resultant security and safety. The results revealed that users of SNS, though considers that matter significantly important; however, have limited information about the dimensions from where these privacy fences are broken. The paper also concludes that despite understanding of a considerable level about the lacking strength of privacy setting of the SNS, the users still post information as established by Lee, Park, and Kim (2013).Furthermore, users of SNS have dominant view to stop limit the usage of SNS for sharing private information once the understanding of the malware is developed. TABLE OF CONTENTS WOULD SOCIAL NETWORK INTERCONNECTION THREATEN USER’S PRIVACY? 1 ABSTRACT 2 TABLE OF CONTENTS 3 1. INTRODUCTION 5 2. LITERATURE REVIEW 8 2.5. CHALLENGE 14 3. METHODOLOGY 16 4. DATA ANALYSIS 19 6. LIST OF REFERENCES 32 7. APPENDIX 37 1. INTRODUCTION 1.1. Background Social media has taken the driven seat in the current era of technology. ... here users are more deeply connected than ever before without any limitations, in most cases, as depicted below: (Merrill et al., 2011) In addition to the array of benefits that social media offers to range of users including individual, public figures as well as businesses, social media is also complimented with the risks and issues. Kirkpatrick (2011) in the book, The facebook Effect, has noted that social media has changed the entire phenomenon of interaction. The impact of social media has gone to an extent that it is driving the character of political figure as well as the democratic process. For instance, the presidential campaign of Obama employed data mining, analytics and reporting program under the leadership of Rayid Ghani, a Pakistani former employee of Chicago’s Accenture Technology Labs which in turn resulted in Obama wining an election with head to head margin (Imam, 2013). The analytical and data mining tools employed in the campaign for Obama and other individ ual and businesses at one end benefits the user but at the same time it also threatens risk to the privacy of the account holders of social networking sites (SNS). Lee, Park, and Kim (2013) claim that SNS users have awareness of the security, privacy and other types of risks associated with SNS but sharing of contextual information on SNS is more induced by the perceived benefits from these sites. 1.2. Aims and Objectives Having mentioned the risks that are associated with the SNS sites, the paper herein aims to develop the review of the awareness level about the intensity of the risks from SNS interconnection. Therefore, the research has set forth the following objectives for the study: Exploring the types of the risks that are associated with the interconnection of the Social Networking Sites.

The pharmacist Essay Example | Topics and Well Written Essays - 500 words

The pharmacist - Essay Example Through my father, I realized that I want to go down that same path, and be a beacon of goodness to others through a caring career in serving the community. I have always thought that as a pharmacist, I have the unique opportunity in dealing with people of all kinds, with many different afflictions or needs. I think that a pharmacist plays a key role not only in bringing the customer the proper medication, but also in providing good service, and in small ways trying to give cheer and good will to them. It would be such a joy to see a customer return and seeing the improvements in their health. Second, my academic and other career experiences have further prompted me to seek a career in pharmacy. I have always had a love for science, especially in chemistry. As I have mentioned earlier, I am a Registered Nurse and through my work, I have seen how certain medications work with certain afflictions and with different people, and that I find fascinating. It is very interesting to know that each human body is unique, and react differently to a variety of medication. Some times I see practically miracles being performed through the proper medicine, other times are more challenging.

Social network security is seriously threatened Dissertation

Social network security is seriously threatened - Dissertation Example The paper has gone to an inch to determine the level of importance is given to the privacy setting and its resultant security and safety. The results revealed that users of SNS, though considers that matter significantly important; however, have limited information about the dimensions from where these privacy fences are broken. The paper also concludes that despite understanding of a considerable level about the lacking strength of privacy setting of the SNS, the users still post information as established by Lee, Park, and Kim (2013).Furthermore, users of SNS have dominant view to stop limit the usage of SNS for sharing private information once the understanding of the malware is developed. TABLE OF CONTENTS WOULD SOCIAL NETWORK INTERCONNECTION THREATEN USER’S PRIVACY? 1 ABSTRACT 2 TABLE OF CONTENTS 3 1. INTRODUCTION 5 2. LITERATURE REVIEW 8 2.5. CHALLENGE 14 3. METHODOLOGY 16 4. DATA ANALYSIS 19 6. LIST OF REFERENCES 32 7. APPENDIX 37 1. INTRODUCTION 1.1. Background Social media has taken the driven seat in the current era of technology. ... here users are more deeply connected than ever before without any limitations, in most cases, as depicted below: (Merrill et al., 2011) In addition to the array of benefits that social media offers to range of users including individual, public figures as well as businesses, social media is also complimented with the risks and issues. Kirkpatrick (2011) in the book, The facebook Effect, has noted that social media has changed the entire phenomenon of interaction. The impact of social media has gone to an extent that it is driving the character of political figure as well as the democratic process. For instance, the presidential campaign of Obama employed data mining, analytics and reporting program under the leadership of Rayid Ghani, a Pakistani former employee of Chicago’s Accenture Technology Labs which in turn resulted in Obama wining an election with head to head margin (Imam, 2013). The analytical and data mining tools employed in the campaign for Obama and other individ ual and businesses at one end benefits the user but at the same time it also threatens risk to the privacy of the account holders of social networking sites (SNS). Lee, Park, and Kim (2013) claim that SNS users have awareness of the security, privacy and other types of risks associated with SNS but sharing of contextual information on SNS is more induced by the perceived benefits from these sites. 1.2. Aims and Objectives Having mentioned the risks that are associated with the SNS sites, the paper herein aims to develop the review of the awareness level about the intensity of the risks from SNS interconnection. Therefore, the research has set forth the following objectives for the study: Exploring the types of the risks that are associated with the interconnection of the Social Networking Sites.

Problem of Good and Evil Essay Example for Free

Problem of Good and Evil Essay ? 12/2/09 How can a God who is both omnipotent and good allow evil in the world? For Christians, evil can be a problem because non-believers can use it as a way to attack Christianity. The first thing they might say is if there is evil, then God must not be good or omnipotent because he is allowing it. Yes, God allows evil in the world, but evil does not come from God. Evil comes directly from Satan. We see this in the book of Matthew, vs. 1-11, where Satan tries to tempt Jesus. Another way an non-believer may discredit Christianity is saying that because there is evil, God doesnt exist. This is definitely false. God does exist and we know because the Bible says so. We also can see the results of his power. Some examples of that are when Moses led the Israelites out of slavery in Egypt and God parted the waters of the red sea so they could get through, but he closed them over the Egyptians and they were wiped out. Another example is the woman who had been bleeding for twelve years, in Mark 5: 25-34, and with one touch of Jesus robe, was healed. This is just a little taste of Gods power over evil. Finally, non-believers could say that God is no better than pagan gods, but he is real and here to save us. God hates evil, but Adam sinned which caused evil in mankind, and he had to bear the consequences of his disobedience against God. The Bible shows us that God is both omnipotent and good. God is omnipotent which means all-powerful. In Luke 1:37, it says For nothing is impossible with God. There isnt anything that God cant do. Also in Rev. 19:6, it states Then I heard what sounded like a great multitude, like the roar of rushing waters and like loud peals of thunder, shouting: Hallelujah! For our Lord God Omnipotent reigns. In that verse, we see God directly described using that word. Now on the other hand, God is good. How can we define good? That is difficult to do. My definition of good is: Having desirable or positive qualities. God is good to his people, and everything he has created. Psalm 136:1, a passage about Gods goodness, says, Give thanks to the Lord, for he is good. His love endures forever. Another passage is from Psalm 34:8, which says O taste and see that the Lord is good: blessed is the man that trusts in him. This verse is saying that if you let God in your life, you will see that he can provide only good things for you. He will not bring evil your way. God may cause trials in your life, but that is only because he wants to produce perseverance, as said in James 1:3.

Difference Between Ground Level And Stratospheric Ozone Environmental Sciences Essay

Difference Between Ground Level And Stratospheric Ozone Environmental Sciences Essay Why has one a beneficial and the other a detrimental role in the atmosphere? This essay is going to explain the difference between ground-level and stratospheric ozone; why has one a beneficial and the other a detrimental role in the atmosphere. The troposphere is the lowest layer of the earths atmosphere (Figure 1). It starts at the earths surface extending to a height between 7 and 20km above sea level. The troposphere is the thickest part of the atmosphere in which around 75-80% of atmospheric mass is located. As altitude increases through the troposphere, temperature, air pressure and density of the air decrease. The troposphere is heated from the earths surface; sunlight warms the ground or ocean and in turn, heats the air around which rises into the troposphere. On average the temperature drops around 6.5 degrees Celsius per km as altitude increases. At the top of the stratosphere, temperatures can reach a low of -55 degrees Celsius. As shown in figure 1 there is a layer between the troposphere and the stratosphere this is called the Tropopause, a boundary between the two layers. The altitude of the Tropopause varies with latitude, season, weather and time of day. At mid level latitudes the typical height of the Tropop ause is around 11km whilst near the poles it can drop to a low of 7km. The lowest part of the troposphere is known as the atmospheric boundary layer which is affected by the earths surface, an example of this can be the wind being affected by hitting a mountain. In the polar regions just below the Tropopause is a jet stream which is defined as a belt of powerful upper-level winds that sits atop the polar front (Britannica 2010) (Figure 1 ACCU Weather 2009)http://global-warming.accuweather.com/stratosphere_diagram_sm-thumb.jpg Ozone (O3) is a form of oxygen containing 3 molecules, usually found in the stratosphere, and responsible for filtering the suns ultraviolet radiation (Null, J 2003). Figure 2 shows the levels on ozone present in the earths atmosphere. (Figure 2 NASA 1999) File:Atmospheric ozone.svg According to NASA 10% of ozone (O3) in the atmosphere is found in the troposphere. Ozone in the troposphere is unwanted. Ozone can be found in low concentrations at ground-level. Ground level ozone and stratospheric ozone are two key sources of natural ozone. Ground level ozone are hydrocarbons which are released by soil and plants, whereas stratospheric ozone which rarely migrates downwards to the earths surface. These two natural sources do not give enough ozone to be thought of as a threat to life and the environment. With growing populations, increased transport and high industry has increased the ozone levels in the lower atmosphere. Ozone cannot be traced by coming directly from one source as it is formed by contact between the suns UV rays and hydrocarbons and nitrogen oxides which can be traced back to transport, fossil fuels, power plants and other industries. It can be referred to as ozone pollution or Smog. In urban areas its known as photochemical smog (Figure 3 Environmental Science 2010) http://apesnature.homestead.com/files/fg22_04b.jpg Ozone is a key element traced in smog and as a powerful greenhouse gas. Greenhouse gases are a part of the atmosphere; they are both natural and created from human activity. These gases emit radiation within range thermal infrared radiation which is emitted from the earths surface, the atmosphere and clouds. This causes the greenhouse effect. The greenhouse effect is when sunlight reaches the earths surface and is reflected back into the atmosphere, but it is prevented from escaping by the layer of greenhouse gasses, this in turn heats the atmosphere causing a rise in the earths surface temperature. The rise in temperature causes ice caps to melt, raising sea levels. The four major gases that contribute to the greenhouse effect and their percentage contribution are: Water Vapour, 36-70%, Carbon Dioxide, 9-26%, Methane, 4-9% and Ozone, 3-7%. (Kiehl J, 2003) Ozone levels are found at its peak during the summer months and are usually highest in built up areas. Concentrations are at its highest during the afternoon as the UV rays have had time to react. This causes ozone pollution. Ozone pollution has many negative effects on human life, vegetation and the environment. It can cause health problems such as chest infections, breathing problems, headaches, eye irritation and aggravate pre existing conditions such as asthma, heart disease, bronchitis and emphysema. Ozone pollution according to SEQL damages leaves and crops, which reduce crop production and quality, The United Nations Environment programme estimated a loss of $8.56 billion worth in crops in the European Union in 2000(UNEP 2007) Buildings and decorating materials can be weakened or damaged and paint can fade faster than anticipated. The stratosphere is the second layer of the atmosphere from the earths surface (Figure 1). The stratosphere rises to around 50km above sea level. The lowest part of the stratosphere varies depending on the latitude and the season. It differs at around 8 16km near the equator, around 10km at the mid latitudes and 8km near the poles. The air within the stratosphere is dry and contains small amounts of water vapour. The air within the stratosphere is around a thousand times thinner than that at sea level. Due the lack of vertical convection within the stratosphere, compounds can stay for long periods of time which breaks down the ozone layer. About 90% of the ozone in the earths atmosphere is located in the stratosphere, which is between 15 and 50km above the earths surface. The ozone in the stratosphere forms a layer called the Ozone Layer. This is where oxygen (O2) and Ozone (O3) molecules absorb UV light from the sun protecting the earths surface from UV radiation. Both oxygen and ozone combined absorb between 95 99.9% of the suns UV radiation. Without them UV radiation such as UV-C and UV-B can cause skin cancer and damage eye and plant tissue. The Ozone Layer is being destroyed by chemicals released by humans. An example of this is Chlorofluorocarbons (CFCs) and the Green House Gases which break down the ozone in the stratosphere. Figure 4 that the level that the ozone is having on the stratosphere and the troposphere. It shows that the levels of ozone have been reduced in the stratosphere and the levels of ozone have increased. (Figure 4 Institute for Chemistry) seperated ozone trends To conclude, this essay shows that ground level ozone has a detrimental effect of the earths atmosphere as it causes health problems or aggravates pre-existing problems, damage to natural vegetation, crops and buildings and the environment. It is not ozone itself that damages the earths atmosphere but the interactions between the suns UV rays and hydrocarbons and nitrogen oxides within the troposphere. Whereas stratospheric ozone has a beneficial role to play in the atmosphere. Stratospheric ozone is beneficial to the earths atmosphere as it absorbs UV radiation which prevents health problems such as skin cancer. Bibliography Guy, P, John J, Geoffrey, S. (1999). Tropospheric Ozone. In Birks, W Atmospheric Chemistry and Global Change. 4th ed. Oxford: Oxford University Press 465-486 Guy, P, John J, Geoffrey, S. (1999). Middle Atmospheric Ozone. In Birks, W Atmospheric Chemistry and Global Change. 4th ed. Oxford: Oxford University Press. 487-513 NAS. (2001).  Ozone Layer.  Available: http://www.nas.nasa.gov/About/Education/Ozone/ozonelayer.html. Last accessed 02/03/2010 RSPB. (2001) The Greenhouse Effect. Available: www.rspb.org.uk/ourwork/teaching/resources/science/greenhouse_effect.asp Last accessed 3/03/2010

The Anchoress of England: Julian of Norwichs Portrait of Christ as Mot

The Anchoress of England: Julian of Norwich's Portrait of Christ as Mother      Ã‚  Ã‚  Ã‚  Ã‚   When speaking of medieval literature, Chaucer, Gower and Langland are quite often the most noted. However, recent studies have provided modern scholars with a wide variety of medieval women writers from all over Europe and a few in England. The most widely anthologized English female writer is Julian of Norwich. Julian was an anchoress, and as Marcelle Thiebaux notes, "The anchorite movement was widespread in England from the eleventh to the fifteenth centuries. Both men and women chose this extreme form of asceticism, which was favored and encouraged by the crown, the church, and the laity. Anchorholds were small, narrow cells attached to churches or friaries" (442). 1[1] The process of becoming an anchoress was difficult and complicated, but suffice it to say that after the process was completed "the anchoress was sealed up, never to re-emerge into the world. Penance, meditation, reading, and in some cases writing were the anchorite's sole activities" (Thiebaux 442).   This was the case for Julian of Norwich. She was "well read in Scripture, dwelling especially on the Psalms, the gospels, and the epistles of Paul and John, ...and was the first English woman to write a book" (Thiebaux 443-44). Her Book of Showings to the Anchoress Julian of Norwich 2[2]   possesses literary and religious value, and the work lends itself quite naturally to a feminist reading. In her clear, lucid, prose style, combined with the images of the medieval mystic, Julian establishes herself as an independent, female religious authority and she gives a staunch affirmation of the divinity of God with this unique view point: the motherhood of God.      Ã‚  Ã‚  Ã‚   In her fi... ...7. All biblical references come from the Geneva Bible (which is based on the Jerome Bible) but were checked and crossed referenced with the Jerome Bible with help of Professor Behunin as the Jerome Bible is in Latin. 7[7] It is interesting to note that there might be a biblical correlation to the hazelnut. The name Hazel appears in the Bible, and in Jewish the name Hazel is a feminine name and means "one who sees God." ( Harrison, R.K. Biblical Hebrew England: Hodder & Stoughton, 1986.) 8[8] Sir Gawain and the Green Knight. Trans. Marie Borroff. Norton Anthology of British Literature Vol. 1, New York: WW Norton, 1993. 9[9] The "five fives" as they are known in medieval literature and religion can be found in Sir Gawain and the Green Knight. Trans. Marie Borroff. Norton Anthology of British Literature Vol. 1, New York: WW Norton, 1993, lines 640-654.   

Accounting Essay -- GCSE Business Marketing Coursework

Accounting Accounting is a career that offers many job opportunities and advancements, and a little hard work will inevitably lead to happiness and success. Accountants have different duties depending on the size and nature of the company where they are employed. Usually accountants prepare and analyze financial reports that polish up-to-date information for government agencies, businesses, and other organizations. The data accountants provide information that influences nearly every business and government decision. This is important because a company’s financial condition is the most important thing. Accountants also have many opportunities for part-time work especially with small businesses. There are four major Accounting fields: Management, public, government, and internal auditing. Most accountants are management accountants that are usually employed by a single company to handle their financial records. A few management accountants function as internal auditors, a fast growing field. About 1/3 of all accountants are public accountants. They usually specialize in taxes, and they work for themselves or for an acco unting firm. Government accountants maintain and examine the financial records of government agencies and check the record of businesses and individuals whose financial activities are connected with government agencies. Internal auditors review financial records and reports, to judge their reliability. They also review procedures ...

Summary of “Campus Crusade for Guys”

In â€Å"The Campus Crusade for Guys† Sarah Karnasiewicz introduces Michael Thompson, a child psychologist who supports the life of American boys. Thompson is a bestselling author of â€Å"Raising Cain† and is an educational speaker on television for troubled boys. Although he supports American boys he has a daughter of his own, so he does not agree that boys should be given a better opportunity getting into colleges. Despite Thompson’s opinion on the opportunity for boys this is what is happening in colleges today (909).Statistics have changed over the years, showing that now more women apply to college and stick with it. In the early days of coeducation the ratio of men and women on campus revealed that more men were attending college. Men nowadays don’t even apply for college, and the ones that do apply don’t stay long or they do poorly in school (909). If decisions were to be based on gender it would be considered political, but it is very likel y for a battle to be brought up about this topic. Politicians are putting in the news and public media that boys have been abandoned by their schools and communities. Also you can read this summary –  Protecting Freedom of Expression on the CampusTalk show host have also jumped in on this and accused schools of isolating boys. On this topic Thompson says that the education for boys has actually improved and not worsened. Writers from different news articles have stated many opinions on this topic. Starting off the argument one said that years from now women are going to have a hard time finding husbands with all their education. In response to that a women said that years earlier when she was in school and men made up the majority no one was worried about them finding wives, so what’s the difference (910)?Karnasiewicz states that the gender gap is not news; it has been going on for multiple years. A lawsuit was filed about fourteen years ago against the University of Georgia in Athens for trying to equal out the genders on campus. A gender based case where the school was giving male applications better scores when applying because they wanted to even out gender. When this case was brought to the district court the judge wasn’t swayed that the University was only trying to help the minority (910). The University of Georgia’s gender based case has completely stopped favorable action for men.Thompson believes there are already enough favorable actions for men out there; and that it is very likely there is a girl out there that has not got accepted into college because the administration was trying to even out the proportion. With these actions in place already people set out to study the admissions of college students. During their study they took data from thirteen schools and over fifty percent was women acceptance (911). The study that took place at these thirteen colleges showed that gender inequity was most severe at schools that were once single-sex.This study proved that males were more statistically had a better chance of getting accepted. The study also showed that once the application sta rted to weigh more towards the women’s side an affirmative action steps in for men (911). A common ratio at colleges is forty to sixty. This ratio is not just common at previous single-sex schools this is common throughout the nation. Colleges keep track of that ratio and look forward to it becoming a tighter ratio in years to come. Now is not the time for colleges to play a role in gender equality on campus (912).Colleges are changes applications and getting sports that appeal to men to get more men to be accepted into college. People say that there is no difference between the mind of a female and the mind of a male but the advertising business has no doubt there is. At conferences and internal marketing at colleges have a recruiter just for men to make sure they have things that will attract men to that college (912). Boys are normally attracted to technology, so school play up the technological aspect and show men what college looks like in a way they’ve never seen .Other schools find it fit to put pictures of happy, muscular men in their catalog to attract men to their campus. College campus’ are without a doubt trying to advertise themselves to men now instead of women. Even when boys are accepted and go to college they are not as focused as women are; women seem to think that there will be a negative consequence if they don’t do well in college (913). A study shows that the gender gap is related to economics. Women are more concerned with getting a higher education because with a bachelor’s degree women would get paid more than women without.Men on the other hand are not as concerned because there is no significant difference in pay whether he has a bachelor’s degree or not (913). Another opinion is that the careers that are growing now are healthcare, education, leisure and travel, and the services. All the fields are what women are good at and not men so if men want a good job for the future then they need to g et an education. Problems that are arising are that women are replacing children with education and careers. This meaning that not enough children are being born and the population is going down with the increase of women enrolled in college (914).The problem with boys all starts in primary school; female students are more successful then male students in an early age. When it comes to college the administration looks back on everything you have done before then. The better opportunities for boys need to come sooner than college. Thompson said that his mission is to get people to see and think about boys in the vision as they do for girls (915). Work Cited Lunsford, Andrea A. , John J. Ruszkiewicz, and Keith Walters. â€Å"The Campus Crusade for Guys. † Everything's an Argument: With Readings. 5th ed. Boston: Bedford/St. Martin's, 2007. 909-15. Print.

The Utopian Worldview of Afrocentricity: Critical Comments on a Reactionary Philosophy

Cameron Gilmore Professor Stephen Ferguson Liberal Studies 202 14 September 2012 The Utopian Worldview of Afrocentricity: Critical Comments on a Reactionary Philosophy In this paper, I will analyze Stephen Ferguson’s article â€Å"The Utopian Worldview of Afrocentricity: Critical Comments on a Reactionary Philosophy†. Throughout Ferguson’s article he discusses the limitations of Afrocentrism and the negative effects it may cause because of the beliefs and ideas expressed from the philosophical view.Following the summary of the article’s main points and themes, I shall expound upon the article’s erudite theme, while illuminating the author’s generalization of this â€Å"worldview†. Ferguson introduces the reader to the article with a poem entitled Heritage by Countee Cullen. While Ferguson only includes the first stanza of that poem, the entirety of the poem somewhat relates to the view of Afrocentrism in how Cullen articulates the beau ty of Africa, but by the end of the poem the mood has changed to Cullen’s current life and how it has changed.Like the poem the main point of the article is that Afrocentrism may be something of a good thing, but it cannot be any good to history if it is only based of off of â€Å"fantasy or fairy tale† as Ferguson states. There are many examples on the claims that are made on Afrocentrism and how it clouds the rich African-American or African heritage.One line from the passage says, â€Å"†¦[the Afrocentric quest for an authentic past] ignores the fact that the Pharaohs in conjunction with the priests were an oppressive and exploitative aristocracy. Dreaming of what Kwame Nkrumah termed an idyllic African classless society is a wrong-headed approach for Black Studies† (Ferguson). I found that this strongly demonstrates how farfetched ideas may become, mostly, when Afrocentrism becomes just a ploy to console the African-American race from times of struggle or disparity.Along with the negative side of the Afrocentric view, Ferguson greatly details on how it is even more important to read, research, learn and teach all parts of history; in which, he includes a cited passage, The Mis-Education of the Negro, written by Carter G. Woodson which basically says that it is important to read about great historic heroes such as George Washington and Thomas Jefferson, but it is just as important to read about the slaves that provided all the labor that contributed and made this country what it is today.One final theme that I received from the article is that like today’s Eurocentric view, which is also full of fallacy, Afrocentrism would not be too far from it with all the misleading and misguided illustrations, as opposed to simply researching and collecting facts, like this quote from Carter G. Woodson used in the article, â€Å" ‘race prejudice was based on wide-spread ignorance’ and that ‘carefully gathered scientif ic proof’ would eliminate it† (Ferguson).Throughout this review of Ferguson’s â€Å"The Utopian Worldview of Afrocentricity: Critical Comments on a Reactionary Philosophy†, I have discussed the author’s main points which I believe are that Afrocentrism is frequently filled with ideal views and utopian ideas, that African-Americans used these ideas at times of hardship to uplift the race, that it is just as important to research and learn about European history as well as every other history and that just as Eurocentrism can be cloudy in terms of actuality, so can Afrocentrism.I would have to honestly agree with all of these points, especially after the given details and examples, however I do fear that the author has made a generalization of this Afrocentric view. I believe that many people nowadays know of the oppression faced during the era of Ancient Egypt and Africa, and those phrases and terms given by early generation African-Americans which f ed to the false ideas to Afrocentrism have been proven to be exaggeration.In conclusion, I have reasoned that while Ferguson has given great details and is right on his claims, this does not mean that they are widely believed as much as his says, which in turn gives of a since of generalization.

System-Beaters: On the Road to Heartbreak

System-beaters are basically lazy people that do all this thinking and try so hard to figure out a way that will help them beat the system. What they don’t know is that they hurt themselves more than helping. They are not only hurting themselves but their families as well. These kinds of people always search for the easiest way out of things. For example, they make up excuses of why they didn’t show up for work or why they miss important meetings. These people are capable to influence others to do their work instead of doing it themselves. These kinds of people think that by doing all the work they are suppose to do to accomplish what they have to is just a waste of time when as to them there is an easy way out. System-beaters are capable of making themselves and their surroundings believe that they could survive out in the real world by their beliefs. When their luck comes to an end, they start pointing fingers to those who always tried to help them. They make everyone feel guilty except themselves. At the end of time most of these system-beaters never achieve their goals. System-beaters loose trust from all the people that once trusted them. Some of them actually have to start all over again to fulfill their goals and that will take time to accomplish them. If parents feel like their children are leaning towards that way, they have the power to make them better human beings. Parents have all the power of saving their children. This article is very important. It contains powerful and truthful information. This is actually the first time I read about these kinds of people, the system-beaters. I didn’t even know that these people even existed. Now that I think about there is people like this I know few. I think that where it all starts is when we get to high school. Most of the students take high school as a place to hangout with friends instead of the real purpose which is education. We start to realize how serious education is when we graduate from high school. We are nothing without an education. I could say that I was one of these people when I was in high school, but I didn’t know that it could be dangerous. I liked to go to school just to see my friends, know all the new gossips, just have fun and not care about school related information. It is very true when it says that these people use a lot of their time and energy on trying to beat the system. I never thought that being this way could really make me an untrustworthy person or lazy person. I agree with this advice. By reading this article, I learned that these people could have very serious difficulties in the future, especially when it comes to school and jobs. I actually thought that I was the only one that was like that. College for me is being difficult because I was being use to high school. I used to do whatever I want when I wanted. I was always missing school or ditch and when I was in the class I would always be talking or not paying attention to the lecture. Even though I did not take high school very seriously I graduated. My grades where always passing, I never got in trouble with the teachers or the principle. I can say that I knew what to do so my teachers wouldn’t be on my back all the time. Every time I miss a class, I would go and sometimes make up an excuse as to why I was absent that they and that way they would let make up any missing assignments. I would always ask them what the homework was for that day and take it to them, so that they could see that I was really serious about passing that class. When I was in elementary school I would always get good grades, honor roll, homework hero, all the possible recognitions that there could have been I would get. I was a very bright child. It all started when I entered high school, I guess I changed because of all the things that go on there for example, the parties, the liquor, friends, and all those little things do affect someone. I being like this did not affect anyone in any harmful way. I think it is not too late for me to change my way of taking school seriously. Now more than ever I want to finish my career, get a job, and hopefully get married with children. I never thought that this could actually have some seriously bad consequences. Never in my mind would I imagine that this could affect me and my loved ones in my future. This stage of my life I am taking it very serious especially now that I read this article. I want to learn as much as possible so that when I transfer to a university I would not struggle as much as I am in college. I guess I was so used to high school always being so easy that I thought college was going to be the same, but now I realize that it’s not. College is just preparing me for university, now I can’t imagine how difficult it is going to be there. This is why I do agree with this article hundred percent. The audience the article is addressing to is the ones that are like this. These are people that do not care about absolutely nothing but themselves. They would do anything to achieve their goals even though they are hurting others. To the ones who know that they are going on the wrong path because there are people who are like this, lazy, but they do not know that they can hurt or struggle more in the future. It is not fair if these people achieve their goals by doing what they do, cheating the system. I really enjoyed reading this article about system-beaters it taught me a really good lesson, try to make a plan so that you won’t become a system beater.

Explain the central ideas of the text, paying particular attention to Research Paper

Explain the central ideas of the text, paying particular attention to how the author explores the relationship between film and - Research Paper Example It is no wonder that the issue of racism and colonialism has been covered in cinema numerous times with a further criticism expounded in different literary works. Sundry authors tried to display the problem of racism expressing own attitude to its consequences and influence on political and social sphere of life. Among a long list of such examples, there are Daniel Leab, Donald Bogle, Richard Maynard, Ralph Friar, Lester Friedman and many others who made an attempt to research the rate of veracity in the representation of colonial aspects in cinematography. Despite the fact demonstration of colonised nations contains a high level of distortion and it hardly can be compared to the real events, Stam and Spence (2009) consider that the biggest mistake of all critics is that they tend to forget that films in most cases are invention, fable and fiction. While numerous researchers focus on plot and characters analysing ‘positive images’, it has been found that frequently such images may be accepted as subversive leading to counterproductive effect and spreading racism in spite of their favourable representation and good intentions. The research of Stam and Spence takes into account the effect of sexism and anti-Semitism to provide a study on methodology and analysis on representations of texts. The authors explain the most important definitions such as colonialism, the Third World and racism. Hence, it has been concluded that historically racism evolved from the colonisation process and representatives of racism became those people who suffered from colonisation. Racism by its nature is not only the process of putting standards on values, asserting benefits of some nations and disparaging of other people, but it is a powerful source of scorn, violence, discrimination and crime. The idea to depict colonialism firstly started in literature where subjection of nations was considered as a way to eliminate overall ignorance and tyranny. Glorification of colon ialism can be met in the works of Daniel Defoe, Montaigne and even Shakespeare. The depiction of racism in the films that more often occurred in the beginning of twentieth century showed colonised nations from negative sides, which was not an unpredicted action of European film-makers. According to the research of Stam and Spence (2009), the history has been misinterpreted and falsely represented by cinematography that used to put cliches and unfair images on oppressed people. Numerous errors have been made in Hollywood films that misinform their viewers and change the real events. Hence, the representation of safari as a jungle with beasts of prey or the depiction of the period right after the Second World War without the existence of one single black person can be a good example of such blunders. Due to the conclusions of the authors, the most significant error of films is not the picture of changed stereotypes but the lack of oppressed groups as it happened with the exclusion of blacks on the screen. At the same time, the American musicals with the participations of only black actors were made by white film-makers especially for black audience and also could be accepted as racism since there was a total absence of white actors for saving the fabrication of existed stereotypes. Another wrong tendency that can be noticed in the European and American films is the usage of incorrect language when